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REQUEST FOR HRA ACTION <br /> <br />Date: 10-21-14 <br /> <br />Item No: 9 b. <br />Staff Approval: Agenda Section <br /> <br />Action Items <br /> <br />Item Description: Authorize Contract for Tag Line Development (HF132) <br /> <br /> <br />1 <br />Requested Action <br />2 1.0 <br />3 Staff is requesting authorization to enter into a contract with ChandlerThinks not to <br />4 exceed $10,000. <br />5 <br />Background <br />6 2.0 <br />7 At the July 28, 2014, RHRA meeting, the Board authorized staff to issue a Request for <br />8 Proposals to find a third-party contractor to guide the RHRA and the City through a <br />9 process to identify a tagline. It was decided that the Living Smarter Campaign addressed <br />10 only part of our community and is not inclusive enough to speak to our businesses. <br />11 <br />12 Staff worked with the communications department to develop the RFP. The City and the <br />13 RHRA received 6 proposals. Most of the firms didn’t have experience creating taglines <br />14 for governmental entities. It was decided to have an interview committee with staff <br />15 representation from various departments within the City and from the RHRA. The <br />16 committee chose 3 firms to interview. From the interviews it became clear that <br />17 ChandlerThinks would be the best fit since that firm has worked with more than 60 <br />18 communities doing the work described in the RFP. <br /> <br />19 <br />Staff Recommendation <br />20 3.0 <br />21 The interview committee is recommending ChandlerThinks to work with the RHRA and the <br />22 City to develop a new tagline for use with the current Roseville logo. <br />23 <br />RHRA Recommended Action <br />24 4.0 <br />25 RHRA authorizes the RHRA Executive Director to enter into a contract not to exceed <br />26 $10,000 as proposed by ChandlerThinks. <br />44A4 <br />44A4 <br />29 <br />Prepared by: Jeanne Kelsey (651-792-7086) Attachment: Contract with ChandlerThinks <br /> <br />Tagline Development (10-21-14) -Page 1 of 1 <br /> <br />