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<br />ordin,mces ,md in design stc,ndcHds for new development. <br /> <br />IV. Commercial Areas <br /> <br />A. COMMERCIAL POLICIES <br /> <br />The City will: <br /> <br />I. Encourage the development of d wide range of retail sales and sen'ices in <br />the community. Concentrdte these uses in existing retClil/sen'ice Me'IS. <br /> <br />2, EncourClge the development or expClnsion of existing ,md future retClil <br />shopping centers 'IS Cl me,ms of Clchieving minimum efficiency of IClnd <br />use, Cldequacy of vehiculM movements "nd pMking dreas, "nd maximum <br />aesthetic consider"tion, <br /> <br />3. I\estrict commerci,,1 development to specific MedS in ,lCcord with the <br />Comprehensi\'e PICln cmd avoid strip commerciClI de\'l'lopment. Restrict <br />further commercialjindustriallClnd exp,msion, encourClge concentrdted <br />medium size office development in areClS currently designClted for such <br />uses, <br /> <br />-1-. Discourage one or two lot residenti,,1 rede\'l'lopment to spot zone <br />commerciClI MedS 'It mClior intersections Cllready surrounded with <br />residen tiCl I de\'elopmen t. <br /> <br />5. Encourage orderly trClnsition of MeClS from residenti,,1 to commercidl in <br />accord with the Comprehensive Plan. <br /> <br />6. Continue strict sign control 'IS Cl method of cre"ting 'I higher ,lCsthetic <br />level of the community. Survey existing signs to determine conformClnce <br />with existing regulations. <br /> <br />7. Continue to emph"size ,md improve site pl,m re\'ie\v process for public <br />Clnd pri\'Clte development. <br /> <br />8. CooperClte with existing ,md potentidl commerciClI developers in creating <br />efficient site pl,ms with emphasis on efficient ,lCcess ,md egress, p,uking <br />MeClS, and l,mdsG,ping, <br /> <br />9, Review ClII commerciClI de\'elopment site plClns to ensure quality design, <br />the completion of ,m adequate 'Imount of site 1"ndsGlping, ,lnd <br />be,lu ti fiGI tion. <br /> <br />10. Direct the 10G,tion "nd development of businesses generating significClnt <br />large truck tr"Hic to existing freeway ,Iccess points and MblS west of <br /> <br />RU;;l'\illl' CUl1lprl'hl'lbi\'l' I'I,m - 2002 L'pd"tl' <br /> <br />Cu"l;; ,md l'uliciL';; - 1\1{';L' IIul21 <br />