2015-02-17_HRA_Agenda_Packet - Laserfiche WebLink

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Agenda 9.a. Attachment B Digital Shorts (webcast) and TV Broadcast (includes webcast and social media): Five 4-6 minute digital short videos to be written, video-recorded, produced with B-roll and graphics, edited, and packaged for use on web sites and social media efforts. Produced in 5 - to fit television broadcast needs into a 30-minute program. $35,000 - $42,000 Digital shorts in 5 languages ($35,000) Digital shorts RE-edited for use on public and local access television broadcast ($7,000) English Language Learning Curriculum (ELL): Up to one week-long for basic, intermediate, and advanced levels to share information about City of Roseville locally in partnership with the Minnesota Literacy Council. Cost includes creation of lesson plan(s) for teachers with student activities incorporating the digital shorts into the discussion. This program is intended for English Language Learning (ELL) learners ages 18 and up giving all a chance to talk about Safe Housing Practices for Renters and Landlords (working title) while directing to resources. $5,000 - $10,000 Distribution Plan and Community Engagement: Community engagement activities in the City of Roseville designed to targeted cultural groups and/or agencies working directly with targeted cultural groups .). ECHO bi-lingual ambassadors join City of Roseville to attend promotional events and/or deliver DVD copies of recorded digital shorts to events and agencies where City of Roseville information is helpful. Cost varies based on number of agencies/events. $2,000 - $10,000 Measurement reporting on progress: ECHO staff will spend up to 20 summarizing results in a final report to the funders and the public. $1,000 INVESTMENT TOTAL (excludes indirect costs) $30,000 - $55,000 Value Added: ECHO Minnesota has many additional resources available for projects. The following resources would be available for any projects conducted with ECHO. In addition to City of Roseville multilingual webpage and promoted social media and youtube page, and may be viewed up to 600 times in a year. -serve of over 3,000 recipients will hear about this project. , across the state of Minnesota, many of whom directly serve new Americans. Television broadcasts will receive a listing on the ƷƦƷ YouTube page (for full episodes) Promotions of TV broadcasts will take place on a variety of marketing resources as available This project will be added to the archive of over 100 ECHO resources available in perpetuity to the public The Minnesota Literacy Council (if ELL created), will make the ESL lessons available to ELL classrooms in the MLC network and available to other ESL classes as requested.