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City Council Meeting Retreat Tuesday, February 17, 2015 Page 2 Mr. Rapp referenced the previous SWOT quiz completed and submitted by participants prior to this meeting; and advised that there would be another one today as a group. Prior to that exercise, Mr. Rapp presented various tools he'd use throughout the retreat. City Council/Staff Roles Council owns: purpose, direction success definition, accountability Staff owns: action plans,methods, performance Council and Staff share: perspectives, creation, mutual accountability as a team, with staff accountable to the City Council and the City Council accountable to staff through deliverables based on decision-making by the body or through providing a clear direction to staff. Mr. Rapp provided his synopsis of strategic planning as a four-part model structured in two parts with four main questions: Strategic Plan Where are you? Scan the environment; conduct internal/external analysis (SWOT); develop a stra- tegic profile; and identify strategic challenges. Where you're going: Define your mission; articulate core values; set a vision; establish goals; and iden- tify intended outcomes. Business Plan How you'll get there: Develop initiatives; define performance measures; set tar- gets and thresholds; and cascade them throughout the organization. What you'll do: Create detailed action plans; and establish accountability (who, what,where). Mr. Rapp suggested it was important to start with"WHY," not "WHAT," as addressed by author, Simon O. Sinek, best known for popularizing the concept of"the golden circle" and as described by TED Talk and providing a simple but powerful model for inspirational lead- ership. Mr. Rapp noted that most business models started with WHAT and migrated to WHY, but outstanding organizations with outstanding products started the other way, providing a more emotional appeal making people want to come, to stay and invest by think- ing with their heard, not their head. Mr. Rapp applied this specifically to Roseville as a community and its leadership as staff and Councilmembers delivered core services (e.g. promises) and starting from a different place than typically done. Mr. Rapp reviewed some of Roseville's WHY's, including its Mission Statement and Com- munity Aspirations, and asked if that encompassed the entire WHY.