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Regular City Council Meeting Monday, May 11,2015 Page 16 and how to further plug them into the process would require additional review for implementation. Specific to the initiative to "create a strategy for use of volunteers," City Manage Trudgeon noted staff's initial review of the "Service Enterprise Program" certifi- cation for improving strategies for using volunteers and coordinate ideas, even above and beyond those initiatives already implemented by Volunteer Coordina- tor Kelly O'Brien. Mr. Trudgeon noted the improved ways staff was pursuing a more organizational approach and way of thinking about volunteers, and antici- pated ability through using this program to cast a wider net and more effectively engage volunteers and manage them. Mr. Trudgeon noted that this "Points of Life" initiative was well-known within non-profit agencies and was just starting to become incorporated in the government sector; with the next level for volunteer engagement made more feasible through this certification program. Mr. Trudg- eon reported that the City's management team and Department Heads were com- mitted to and all actively engaged in performing a strategic look at how to use volunteers through a more systematic approach. Specific to the initiative to "conduct regular community surveys," Councilmem- ber Etten referred to a question he'd received from a member of the CEC about whether the community survey was actually related to community engagement or simply a tool to measure organizational effectiveness. As related to him by the CEC member, Councilmember Etten suggested the goal was actually to increase the target for the number of volunteers involved in the community, seeking anoth- er potential target for involving more people, not just for events and/or activities. Specific to the decision-making process, Councilmember Etten opined that the under-reported population and CEC task force addressing renters was an excellent example for him in addressing new segments. However, Councilmember Etten suggested changing that target some to address what was being done by other communities as well for comparison purposes to improve efforts in Roseville. At the request of Councilmember McGehee, Councilmember Etten clarified his remarks about measuring or engaging through the community survey, suggesting further discussion may be prudent in defining whether the survey's goal was a measurement of organizational effectiveness or how it was involving people. Mayor Roe suggested is may be both, including a way to measure engagement as well. Councilmember McGehee expressed her appreciation for the community survey and its usefulness to her, depending on what questions were asked and how they were asked. While agreeing with the need for clarification, Councilmember McGehee suggested the need to determine whether or not the City had been communicating effectively and providing the opportunities people were seeking.