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HRA Meeting Minutes – Tuesday, July 21, 2015 Page 9 1 2 3 4 Consensus of the body was to reward Initiative “E” to include “metrics and timelines about 5 projects.” 6 7 I.Chair Maschka noted the intent was to assess or consider alternatives for the Home & 8 Garden Fair; whether or not that rose to the priority level or not; but to address how better 9 to spend staff time to address other priorities. 10 11 Member Etten suggested that would spin out over the year as the HRA assessed the Fair; and 12 questioned if someone else was to coordinate the Fair, would the HRA retain the educational 13 pieces or do those in a different way. Member Etten opined those were valuable services the 14 HRA needed to analyze whether to continue or not as it looked at its outreach efforts. 15 16 Member Wall suggested that be accomplished in year 1 of the Strategic Plan; with concurrence 17 by Chair Maschka to accomplish that analysis soon. 18 19 Since the original intent of the Fair was to promote the HRA, Member Masche questioned if 20 that educational component – about the HRA specifically – had been done or not. 21 22 Chair Maschka noted the great synergy at the Fair from local companies and those attending. 23 However, Chair Maschka noted the problem with the amount of time spent by staff in 24 accomplishing the effort when that expensive staff time could be working on other goals and 25 initiatives. 26 27 Member Wall asked if the HRA was part of Roseville University. 28 29 Ms. Kelsey responded that the HRA was not part of it this time around, as classes were 30 switched around and broken into departments, with the Community Development Department, 31 of which the HRA was part of, was focusing on the Planning and Inspection sides of the 32 department, with the HRA an area of focus for future class offerings. 33 34 Chair Maschka opined the programs offered by the HRA at the Ramsey County Library – 35 Roseville Branch, were positive and good for young people and newer homeowners. 36 37 Member Etten suggested, when offering those educational opportunities, a brief “commercial” 38 about the HRA be included about its work and providing additional information to participants 39 about the role of the HRA. 40 41 Ms. Kelsey advised this was not currently being done, but noted it would be an opportune time 42 to do so. Ms. Kelsey noted the missing piece of the previously-used brochure that was handed 43 out about the HRA, but that had been put on hold for updated design/development this year as 44 other workload responsibilities took priority. Ms. Kelsey advised that Ms. Reilly was more 45 than capable and had the expertise to design the brochure provided that moved up on her 46 priority list again as defined by the HRA following this Strategic Plan Update. 47 48 Member Etten opined that, if the Home & Garden Fair was removed, a priority should be 49 added to promote what the HRA can and does do in the community. 50 51 Consensus of the body was that “marketing” was not included anywhere in the plan now, but 52 should be added (reference Goal 3.F). 53 54 Ms. Kelsey reviewed some of the marketing by HRA staff (e.g. when hooking up to the City 55 water line), but noted the lack of availability of a current welcome packet at this time.