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� � May 7, 1969 CAS E: APPLICANT: LOCAT 10 N: ACTION REQUEStED: � 509-69 Phaen ix Petrol eum Comp►any Southwest Corner of County Road C and CI eveland Avenue App�-oval af Va��nnce to Sign Location PLANNING CONSIDER�tiTIONS: 1. The Phoenix PeProleum Cumpany op�rates an older cut-rate station Qt this corr�er in question. They have an existing sign at the corner which appea�rs b�e approximately confarming to the r�gulatians inasmuch �s it is setback somewhc�t from eacn of the cor►�er rights��`-way. The ordinance ,�as you recc�ll, �,�!lows a single sign to be within six feet of th� right-af-way at the corner, but that al ( of the signs must be 3d feet back from all street lines as is the case in all districts in rhe V�Iloge of Roseville. � 2. The appl icant proposes to const►�uct a second sign approximatEl y f ive feet from the corner pedestal sign which would be 4'x8' in area. The purpose of this sign is to denote the price of the gas. 3. It is note-worthy thai in the last year, in the Village of Roseville, your building inspection derartment has carried on an intensive campaign to make all gas station operators conform to the sign ordinance. This program has b�en successful and has resulted in the much impr�oved appearance of gas stat3ons in the Village� During the past 10 years, the Village has bee� carefully administering the sign ordinance in the V�Ilage, particularly as it applies to gas stafiionse Many fine new sta+ions have been constructed with a single pedestal sign at the comer ond all othe►� signs held back 30 feet as required. 4. In view of this past policy, and adm�n�stration af the sign ordinance it would seem that an app►oval for the vari�nce as ►equested might well constitute a serious lack of consistency� The property �n question is we�l exposed to Cleveland Avenue and Counry Road C s�ggesring some question as to whether or not any nardship exist that is diffe�ent from other service stations in the Village. �