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Regular Planning Commission Meeting <br />Minutes – Wednesday, December 7, 2016 <br />Page 15 <br />Boguszewski clarified that he intended that PC representation to be involved whether in <br />637 <br />interviews or at focus groups or whatever form the community engagement took. <br />638 <br />Ms. Major duly noted that, and asked that the PC provide guidance to the team on <br />639 <br />suggested tools related to desired input. <br />640 <br />Chair Boguszewski note other connections available (e.g. school districts) and diverse <br />641 <br />community groups that may require knowing someone to make that initial contact. <br />642 <br />Ms. Collins agreed, but noted that the city already had some existing relationships to tap <br />643 <br />into and/or that had been developed already (e.g. Police Department and city staff). <br />644 <br />Member Kimble noted the request for feedback from the PC to the WSB team on tools. <br />645 <br />Member Gitzen asked WSB to differentiate between the tools proposed and those <br />646 <br />identified as “potential tools” on the chart. <br />647 <br />Ms. Perdu reiterated the explanation of Ms. Major that certain tools were included in the <br />648 <br />WSB proposal, while the PC may choose to swap out some of those proposed with <br />649 <br />some of those identified as “potential tools.” <br />650 <br />Ms. Major concurred, advising that she’d used all of the identified tools and more, but <br />651 <br />clarified that those identified as “potential tools” were not part of the WSB proposal, but <br />652 <br />were intended to alert the PC of their availability and existence. <br />653 <br />CEC Commissioner Tomlinson expressed appreciation for the clarification of those items <br />654 <br />included in the current proposal and those available but not yet included. <br />655 <br />Member Kimble stated her appreciation of the different tools available and identified, and <br />656 <br />suggested WSB provide guidance on how those tools may best match with specific <br />657 <br />groups, depending on their varying demographics, learning curves or engagement. For <br />658 <br />instance, for younger groups, Member Kimble suggested a simpler, shorter and more <br />659 <br />energetic approach may be better than a lecture-type format. Rather than a more <br />660 <br />detailed “elevator speech,” Member Kimble suggested development of a simple mission <br />661 <br />statement, perhaps only one line, for immediate understanding by a focus or stakeholder <br />662 <br />group. Member Kimble suggested focusing on brand and energy, while ensuring the tool <br />663 <br />matches the group, including the venue, time of day and other aspects for engagement. <br />664 <br />Ms. Major noted that the list included any and all options, including additional ideas <br />665 <br />generated by the PC tonight specific to community engagement. Ms. Major stated that <br />666 <br />matching tools with groups was exactly what feedback and input they were hoping to <br />667 <br />receive from the PC, defining what specific tools would work best for each group but <br />668 <br />without having a meeting with each organization or an event associated with each <br />669 <br />engagement opportunity. Ms. Major noted the intent to try to cluster opportunities <br />670 <br />whether through a public open house, or other tools targeted to one-on-one <br />671 <br />opportunities, or holding focus groups with high school students versus the business <br />672 <br />community. With that input from the PC, Ms. Major noted the need to facilitate those <br />673 <br />different energies, venues and discussions and after receiving that feedback, advised <br />674 <br />that she would develop a more refined list of groups and tools for the PC’s approval. <br />675 <br />At the request of Chair Boguszewski, Ms. Major advised that the PC would provide their <br />676 <br />input at each and every meeting of the PC for each group brought to the table that were <br />677 <br />considered to have validity for receiving their input on the comprehensive plan. <br />678 <br />Member Murphy noted the need to involve those Roseville residents involved in the <br />679 <br />Mounds View School District (40% of Roseville’s households) as well as those in the <br />680 <br />Roseville School District; and asked how WSB intended to address that. <br />681 <br /> <br />