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• Continue to update the Pathway Map to make it user-friendly • Make the Pathway Map readily available • Create more pathway events like Tour de Roses • Inform the local business community about our pathway goals • Dispel common public myths about pathways • Develop ways to count pathway users Transportation Demand Management Transportation Demand Management (TDM) is the application of strategies and policies to increase the efficiency of transportation systems by influencing traveler behavior. TDM strategies increase the efficiency of the transportation network through the redistribution of travel demand (both realized and latent) from congested modes and times to uncongested modes and times. At its most basic level,TDM strategies discourage the use of private -occupant vehicles during peak hours. Since many of these trips are commuter (work) trips, many TDM strategies involve workplace strategies and address travel associated with travel to and from employment centers. The primary methods or strategies typically employed are as follows: • Transit • Car/van-pooling • Telecommuting • Flex -time • Non -motorized commuting (i.e. biking/walking) TDM strategies must be implemented through a partnership of the City, State, region, and employers to encourage travelers change their behavior through incentives and enhanced services. The greatest motivations for behavior change are the opportunities for individual travelers to save time or money. For example, employers can provide monthly discounts or passes to employees to use transit or provide coordination services to match up individuals for car/van pooling activities. Employers can also allow or promote telecommuting, particularly in various industries for which face-to- face contact is not important for task performance. Similarly, employers can allow or promote flex -time, which enables employees to travel to/from work at non -peak travel times. Employers can also facilitate bicycle commuting by providing shower and changing facilities. The State and regional government entities can provide increased or specialized transit options or High -Occupancy Vehicle (HOV) lanes on principal arterials, metered freeway entrances, and meter bypass lanes for those who choose not to travel alone. There are a number of reasons why employers may wish to promote TDM strategies. In areas where parking is expensive or scarce, employers may save money by reducing the demand forparking. Retail businesses may desire to preserve parking spaces for customers rather than employees. Probably the most significant reason why employees may implement any number of TDM strategies is simply to make their businesses a more attractive place to work by allowing employees greater freedom in choosing when and where they work. Roseville can actively promote TDM strategies by encouraging major employers to implement TDM strategies. Roseville may require TDM plans for new developments if they are large enough to have significant traffic impacts. Roseville may also facilitate the formation of transportation management organizations (TMOs), groups of employers and organizations that may combine resources to have a larger influence in travel behavior. Roseville may wish to provide financial incentives to employers who actively promote TDM strategies. For example, new developments may be allowed to provide fewer parking spaces (thus lowering the cost of construction) if they are willing to actively promote TDM strategies. The City can provide improved bicycle and pedestrian facilities between residential areas, work sites and transit facilities, and can put in place land -use controls that encourage development that encourages non -motorized transportation. Implementation Plans and Recommendations The previous section evaluated existing and future needs for transportation improvements in Roseville. The plan described below is recommended to address those needs using a wide range of innovative strategies and methods across all transportation modes. Roadway Function and Jurisdiction Roseville should continue to work with community residents, Ramsey County and the State of Minnesota to determine the most appropriate functional and jurisdictional classification for each roadway within Roseville. In making these decisions, a long-range plan should be developed for each corridor to simultaneously establish a vision incorporating goals for future land use, motorized and non -motorized transportation, transit, and urban design. Only after the community has established a comprehensive vision for the corridor should the appropriate functional and jurisdictional classification be determined. 5-40 I Transportation Adopted: October 26, 2009 City of Roseville