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Regular City Council Meeting Monday,January 23,2017 Page 17 Intercept runs (10-12 locations each) While this concept was more detailed in the spreadsheet, Ms. Major noted the in- tent to plug the website and have pull-off flyers for additional information and/or resources available on line. i Mayor Roe opined that this may be the place to obtain information beyond neigh- borhood walkabouts or door-to-door canvassing in multi-family buildings. In many of these ideas, Councilmember McGehee expressed her concern that there was no particular filter, noting her interest in input from those coming to work in Roseville by car, bus or carpool or input from businesses located in Ro- seville, Councilmember McGehee stated that frankly she didn't care that much about input from someone simply coming to shop in Roseville. Therefore, Coun- cilmember McGehee stated her concern that this information may prove heavily weighted from non-residents or non-workers in the Roseville population, and questioned how the team intended to parse that information out. At the end of the day, Councilmember McGehee opined that this was a Roseville resident plan. Mayor Roe asked if people were queried as to whether or not they were a Rose- ville resident. Ms. Major advised that this question would be asked on the board; but cautioned that if no one was staffing the intercept board, it would be hard to correlate their answer to that with other questions. Ms. Major responded that, based on past ex- perience, they generally found that by nature non-residents didn't respond much; and that this was one of the only ways to reach out to visitors to Roseville. To some degree, Ms. Major advised that the city was interested in visitor input and perceptions of the community. Specific to weighting information, Ms. Major clarified that the information gathered wasn't counted as votes, but from their per- spective, simply a gathering of ideas to correlate without any ranking. Ms. Major noted that this was a balancing act, and required some professional judgment in- terpreting the data, an area of expertise with their consulting team. At the request of Councilmember Etten, Ms. Major reviewed the concept of inter- cept boards as a simplistic way of raising awareness in the community and peek- ing into what people think about it, through an informal "dot" voting opportunity. Given the information gathering at malls, Councilmember Etten expressed interest in how many people brought up traffic issues around Roseville, even if only shopping here and not a resident. While the roads may or may not be owned by Roseville but other jurisdictions, Councilmember Etten noted the need for the city to be aware of those infrastructure issues. Councilmembers suggested that consideration be given to intercept boards as oth- er locations, including but no limited to the Keystone Food Shelf, Bridging, and NYFS in Shoreview.