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REQUEST FOR ECONOMIC DEVELOPMENTAUTHORITY ACTION <br />Date:04/18/2017 <br />Item No.:7.a <br />Department ApprovalExecutive DirectorApproval <br />Item Description: Receive aPresentation from Golden Shovel Agency on Developing an <br />Economic Development Marketing Strategy for the Roseville Economic <br />Development Authorityand Authorize aProfessional Services Agreement <br />with Golden Shovel for implementing and maintaining an Economic <br />Development Marketing Strategy <br />B <br />ACKGROUND <br />1 <br />On June 21, 2016 the Roseville Economic Development Authority (REDA) established priorities for <br />2 <br />2016 and 2017 that were developed around three themes:Policy Development, Proactive Economic <br />3 <br />Development, and Acquisition/Redevelopment Support. City-wide Economic Development has <br />4 <br />been an ongoing priority and initiative identified in the City Council adopted Policy Priority Plan for <br />5 <br />2016 and 2017. The quarterly report provided inthe packet for this meeting outlines current <br />6 <br />initiatives in direct response to the priorities identified by the City Council and REDA. <br />7 <br />Recently,Roseville economic development staff attended the annual Economic Development <br />8 <br />Association of Minnesota (EDAM) conference which highlighted a presentation from <br />9 <br />representativesoftheGolden Shovel Agency(“Golden Shovel”). Golden Shovel isanational <br />10 <br />economic developmentmarketing agencyout of Little Falls, Minnesotaspecifically tailored to <br />11 <br />cities/counties/EDA’s/Chambersof Commerce.Staff returned from the conference and began <br />12 <br />exploring how Golden Shovel might help fulfill the EDA priorities of developing a marketing <br />13 <br />strategy. <br />14 <br />Since then, the Economic Development Teamand Communications staffhave sat in on several <br />15 <br />discussions and presentations from Golden Shovel exploring how they mightassist Roseville in <br />16 <br />meeting the priorities and goals established by the REDA.More recently, staff sat down with Julie <br />17 <br />Wearn of the Roseville Visitors Association (RVA) to explore how Golden Shovel marketing may <br />18 <br />help identify wherethe economic development goals of the REDA and the tourism goals of the RVA <br />19 <br />intersect. <br />20 <br />Golden Shovel will walk through a presentation demonstrating how their communication platform <br />21 <br />and marketing efforts can bolster the Business Visitation Program, develop content that targets <br />22 <br />specific industries, enhance business retention and expansion efforts, display available properties <br />23 <br />with specific content for site selectors, drive trafficto ourpolicies and programs, and be a key <br />24 <br />contributor to workforce attraction inRoseville. <br />25 <br />Roseville has lacked a platform that adequately portrays the diverse array of opportunities for <br />26 <br />commerce both regionally and locally. In a staff review of localand national marketing agencies, <br />27 <br />Page 1of 2 <br /> <br />