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Beach Hctodov-� EDA R5 ei"ch- �ICHn *7 •a A�ril I Y, 20 17 Roseville Marketing and Communication Strategy Overview Goals and Objectives 1. Business Attraction 2. Business Retention &Expansion 3. Workforce/Talent Attraction Golden Shovel Agency has the qualifications to meet the goals of your organization. We have a strong understanding of the needs of economic developers from perspectives all across the country. Here is an overview of our proposed plan: • Marketing Strategy: We will identify goals, strategies and key areas of focus to determine target audiences, key messaging and objectives. Based upon our analysis we'll create an ongoing communications strategy, laying the groundwork for a content calendar.The strategy will be implemented through selected communication channels.The final marketing plan converts the marketing strategy into an actionable implementation plan. • Content Creation, Implementation and Management C Initial Setup&Training: Based on the marketing strategy, our copywriters will create original, goal focused content for the website, social media and press release channels. Social media accounts will be created for the selected channels where needed and training will be provided to staff members so they can post additional content. Maintenance&Reports: Reports are provided quarterly for review of performance and adjustments to the strategy. o Lead Forensics Tracking:This software will be connected to the website to monitor who is visiting, how often and what content they are interested in, when predefined goals and criteria are met.This provides the ability for your organization to generate leads and engage with them in real time, maximizing the performance of your marketing strategy. Quarterly SEO:We incorporate the latest methods and practices into our communications strategy.The development phase will include initial SEO, keywords are researched and selected and strategically placed throughout the website and social media content.Adjustments are made to the plan quarterly based on the performance of the organic search results. Monthly Golden Touch customer support&consultation: We will work with your team monthly to ensure the strategy is executed as planned.A Support Administrator will be assigned to your account to manage the responsibilities of executing the marketing plan and directing communications. Our 'hands on' customer service and assistance includes meetings with key team members and ongoing support. Current Client Examples: The City of Elk River had the goal to The Irvine Chamber had a :w #- connect and engage with their target comprehensive plan in place for its audiences such as business owners, business and industry development ••=;=• entrepreneurs,and community and as a part of their progressive members with a unified message. planning.Our experience and They also desired to implement a 9 0 4L 9 expertise made it possible for us to AW, . new brand to present a consistent " — accommodate their unique ---- message and voice to the different economic development needs.This target audiences.The brand was established and the website makes it possible to amplify its message across marketing strategy successfully implemented and as result their area, share data and customize marketing initiatives of this efforts,website and social media channels while at the same engage with businesses,entrepreneurs exponentially increased since live launch of the website. and target industries.