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Attachment A <br />The MorrisLeatherman Company <br />2018 Findings and Implications <br />City of Roseville <br />Quality of Life Issues: <br />Ninety-fivepercent rate their quality of life as either “excellent” or “good.” In fact, a very high <br />45% deem it “excellent.” Only fivepercent rate the quality of life lower. The overall positive <br />rating is at the top of suburban communities, while the “excellent” rating remains among the top <br />five communities in the Metropolitan Area. <br />At 19% and 17%, respectively, “strong neighborhood/good housing” and “closeness to family” <br />lead the list of attributes people like most about living in the community. “Safe community” is <br />third, at 13%, followed by “closeness to job” and “friendly people,”each at 12%. “close to job.” <br />The most serious issues facing the city remain “rising crime” at 22%, up nine percent in two <br />years. “High taxes”ranks next at 17%. Fifteen percent point to “aging population,” while ten <br />percent cite “aging infrastructure.” A “booster” group of 17%, one-half of the 2016 result, says <br />there are “no” serious issues facing the community; while significantly lower than two years ago, <br />is still twice as high as the Metropolitan Area suburb. <br />Eighty-three percent think things in Roseville are generally headed in the “right direction.” But, <br />15% regard things are “off on the wrong track,” a five-fold increase in two years. This is <br />primarily due to perceptions of “rising crime”in the community.Secondary factors contributing <br />to the increase include “poor City spending,” “high taxes,” and “growing diversity.” <br />Avery high rating of 87% of the sample report the general sense of community in the City of <br />Roseville is “very strong” or “somewhat strong”; twelvepercent rate it lower. Seventeen percent <br />report a closer connection to the City of Roseville “as a whole,” a decrease of eight percent since <br />the last study, while 30% have a closer connection to their “neighborhood,” also down 18% in <br />two years. Six percent report a closer connection to the “School District”; fifteen percent, triple <br />the 2016 level, to their “church; elevenpercent, almost triple the 2016 level,to their <br />“workplace”; and, 22%, up 10% since the last study,to their “family and friends.” Intermediary <br />institutions and social precincts are replacing geography as cohesive forces. An almost- <br />unanimous 98% feel “accepted” in the City of Roseville. <br />In thinking about a city’s quality of life, 39%, up 14% in two years, feel the mostimportant <br />aspect is “safety.” Eighteen percent point to “sense of community,” 17% cite “good schools,” <br />and nine percent, down nine percentin two years, point to the “upkeep of the city.” Nineteen <br />percent, an increase of six percent in two years,believe “lower taxes” and 17% feel the same <br />about “better roads” as aspects of the city which need to be fixed or improved in the future. <br />Eleven percent each cite “more public transit” or “more senior housing.”But, 17%, a decrease <br />of 22% in two years, think there is “nothing” or are unsure about anything needing fixing or <br />improving. Forty-one percent, a decline of 18% since the 2016 study,believe there is “nothing” <br />20 <br /> <br />