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2.2.4. Include educational and promotional material in building permit processes to increase greater <br />awareness and adoption of energy efficiency, clean energy, and water conservation <br />improvements <br />2.2.5. Continue to promote financing and rebate opportunities, such as PACE and utility efficiency <br />rebate programs; add to CAP Resource Hub <br />2.2.6. Encourage or require improvements to a building's energy or water performance during major <br />renovation, sale, or certain types of improvements <br />o Incentivize private investment into energy efficiency with a cost -share program (see <br />Minneapolis example under Resources) <br />2.2.7. Incorporate city climate goals into the 2036 contract renewal for utility franchise agreements <br />2.3. Ensure small business efficiency programs are implemented equitably <br />Some small businesses may need additional financial and technical assistance to take advantage of available <br />programs. Ensure that these businesses have equitable and affordable access to energy efficiency programs. <br />2.3.1. Be intentional about engaging small businesses in low-income communities <br />2.3.2. Target minority -owned small businesses and share benefits and energy efficiency and resources <br />2.4. Communication and Marketing <br />The city should continue to promote its goals, projects, and successes among small and mid -sized businesses <br />in the community. <br />2.4.1. Provide ongoing mayoral/city council recognition of energy leaders <br />2.4.2. Partner with private, public, or non-profit organizations (Local companies, CERTs, GreenStep <br />Cities, Twin West) to publicize individual accomplishments using case studies <br />2.4.3. Create an intra-city energy competition among small businesses <br />RESOURCES <br />• Lake Street Small Business Energy Coaching Pilot Program — Lake Street Council did extensive outreach <br />to small businesses on energy efficiency and documented their strategies and lessons learned. <br />• Minnesota Center for Energy and Environment —offers a range of programs targeted at commercial <br />energy efficiency, including lighting HVAC, financing, and more. <br />• Minnesota Clean Energy Resource Teams — provides resources, tools, and engagement efforts to <br />implement local energy projects. <br />• Minneapolis green business cost -share program —This is an example of an incentive program <br />implemented by the City of Minneapolis. <br />• Energy Star for Small Business — Energy Star provides resources and recognition for small and medium <br />sized businesses. <br />• Xcel Energy Rebates — Offers rebates for efficiency improvements <br />• CenterPoint Small Commercial Efficiency Program — Offers rebates for high -efficiency equipment. <br />• ACEEE— Successful Practices of Small Commercial Energy Efficiency Programs <br />