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2. Residential Energy Efficiency: Focus on increasing participation in the most effective <br />energy efficiency programs available, which deliver physical efficiency improvements to <br />participants' homes or provide incentives to replace inefficient heating and cooling <br />equipment. <br />3. Commercial / Industrial Energy Efficiency: Improve awareness of and participation in <br />highly effective efficiency programs. Focus activities on small and medium-sized <br />businesses who are less likely to benefit from existing programs. <br />4. Renewable Energy: Provide education and motivation to participate in subscription or <br />on -site renewable energy programs best suited to individual homeowners' preferences. <br />The first three focus areas contribute to the Energy Action Team's vision by reducing the need <br />for energy. The last focus area, Renewable Energy, is designed to make it easy for Roseville <br />homeowners to support clean renewable energy, even if their homes are heavily shaded or they <br />are reluctant to make the investment in rooftop solar. It's important to remember that energy <br />efficiency is often described as the cleanest energy source: the cleanest kilowatt or therm is the <br />one that is never created or used. <br />Goals <br />Working together, the Team set goals for each focus area to measure success and a primary <br />goal to be accomplished via successful results in each focus area. See Figure 11, below. <br />When each of these focus area goals are met, we anticipate that Roseville can reach an <br />ambitious greenhouse gas avoidance goal by the end of 2031. See Figure 12, on the next page. <br />Figure 11: Roseville Focus Area Goals <br />Engage 120 high and severely energy burdened households annually <br />through utility programs to assist residents most impacted by the <br />costs of energy <br />Engage 1,400 residents annually through utility programs to help <br />them learn how to make their homes more energy efficient <br />Engage 100 small and medium-sized businesses annually through <br />utility programs to save money on energy bills, allowing them to <br />reinvest those dollars back into their business <br />Engagement with 100 residents and five businesses annually to <br />encourage them to subscribe to renewable energy <br />Roseville Energy Action Plan 10 <br />