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Focus Area: Residential Energy Efficiency <br />With older housing stock so prevalent in Roseville, residents have the opportunity to upgrade <br />the efficiency of their homes to reduce energy use and live more comfortably all year long. <br />Reaching across a broad cross-section of residents will also deliver the benefits of the energy <br />action plan to every corner of the City. <br />Strategy 1: Focus on Core Programs <br />Description <br />This strategy reflects the nature of Roseville residents' tendencies around participation in <br />existing energy efficiency programs. Despite the availability of a few dozen energy efficiency <br />programs available to residential premises, the great majority of participants — and energy <br />savings — are concentrated in just a few very popular programs. (See Appendix 8 for more <br />detail on program usage.) The Energy Action Team recommends focusing on those programs <br />that are known and widely accepted instead of attempting to develop enthusiasm and <br />awareness for programs that are unknown or little -used. <br />Roseville's four most popular residential energy efficiency programs are listed in Table 8 below. <br />Together with Insulation Rebates, Residential Heating and Home Energy Squad account for <br />87% of all natural gas savings. <br />Target Audience <br />These popular programs will be targeted to Roseville residents living in single-family homes, <br />townhouses, or condominiums whenever possible. Focusing here will avoid promoting programs <br />to residents renting in larger buildings where different program opportunities exist. <br />Desired Outcomes <br />We plan to support the most popular programs, including some that deliver higher energy <br />savings, but which may not have broad awareness. Our goal is to reach enough residents so <br />that 1,400 choose to participate in a program that improves their homes' efficiency every year. <br />Strategy 2: Target Older Homes <br />Description <br />Roseville's significant growth after World War II saw many homes built. See Figure 20, below. <br />This presents a wonderful opportunity to improve energy efficiency. The high concentration of <br />Roseville Energy Action Plan 18 <br />