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Attachment C <br />Employment in Roseville <br />US Census Data from 2019 shows that Roseville’s nearly 1,500 businesses creates 34,803 jobs in <br />Roseville. Of that number, 33,246 (or 95%) were not residents of Roseville. This data shows <br />that Roseville is a major regional employment center, and that Roseville serves over 65,000 <br />persons when combining daytime and nighttime populations. <br />Due to the high concentration of jobs in Roseville, many persons that work in Roseville utilize <br />the Roseville License and Passport Centerserviceson a regular basis. <br />Roseville as a Regional Shopping Destination <br />Data received in a 2022 report by Evironics Analysis commissionedbythe City of Roseville <br />indicates that retail sales, including food and beverage sales, totals approximately $1.33 billion <br />annually. In its model, Envrionics show that overall sales are significantly more than what the <br />demand by Roseville’s residents are for these goods were, making Roseville a major regional <br />shopping destination. Rosedale Center alone has 1.3 billion square feet of retail usesand has <br />over 14 million visitors annually. There are 1.5 million people withinfifteen miles of Roseville. <br />Based on all of these factors, non-residents generate significant activity across all retail sectors <br />and therefore Roseville has to provide infrastructure (utilities, local roads, traffic control, <br />pathways) and service for these businesses that serve non-city residents with city resources. <br />Given the amount shoppers and consumers that come to Roseville on a daily basis, many of <br />these visitors utilize the Roseville License and Passport Center as part of the visit to Roseville. <br /> <br />