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Goal: Roseville is a desirable place to live, work, and play <br />Strategy A:Create an attractive, vibrant, and effective city with a high quality of life <br />1)Preserve and maintain community green spaces, parks, and open spaces, and improve <br />as needed in response to changing <br />community needs <br />2)Promote commercial and residential <br />aesthetics and design innovations; set high <br />standards for landscaping and design of <br />public improvements <br />3)Use infrastructure and other redevelopment <br />efforts to reduce or eliminate visual <br />pollutants such as overhead power, cable, <br />and telephone lines, traffic controllers and <br />junction boxes, etc. <br />4)Maintain and improve infrastructure, <br />including parks, streets, schools, city <br />services, pathways, etc., in an environmentally friendly manner <br />5)Support businesses that serve Roseville’s diverse population and provide attractive <br />employment options that encourage people to relocate here <br />6)Collaborate to create a coordinated plan to promote Roseville’s business and <br />residential opportunities <br />7)Maintain a balance of commercial/industrial activities that anticipate long-term <br />economic and social changes <br />8)Discourage ad hoc or piecemeal development <br />9)Encourage tree preservation and replacement; make Roseville “bloom” by <br />encouraging decorative landscaping <br />10)Keep city clean and inviting; enforce nuisance ordinances <br />Strategy B:Provide excellent, effective, and efficient city services <br />1)Benchmark and routinely seek community input to evaluate and continuously <br />improve city services <br />2)Participate in regional and intergovernmental collaborations for planning and <br />development <br />3)Coordinate with regional partners to provide high service levels <br />4)Enforce all municipal ordinances <br />5)Invest in staff training and development to improve quality and responsiveness of city <br />services <br />Strategy C:Provide regional leadership in creative and sustainable redevelopment <br />1)Set the tone for private development by having environmentally sustainable public <br />facilities and properties <br />2)Support environmentally friendly energy options for residential, business, and <br />governmental needs <br />3)Support redevelopment that embraces genuine public-private partnerships with <br />Imagine Roseville 2025 Final Report, January 2007 Page 5 <br /> <br />