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Coverage issued: October 28, 2021
<br />Permit expires: November 15, 2025
<br />M5400047
<br />Page 7 of 28
<br />and other local organizations can take to reduce the discharge of pollutants to stormwater. The permittee may use existing
<br />materials if they are appropriate for the message the permittee chooses to deliver, or the permittee may develop its own
<br />educational materials. The permittee may partner with other MS4 permittees, community groups, watershed management
<br />organizations, or other groups to implement its education and outreach program. The permittee must incorporate
<br />Section 16 requirements into their program. [Minn. R. 7090]
<br />16.3
<br />During the permit term, the permittee must distribute educational materials or equivalent outreach focused on at least
<br />two (2) specifically selected stormwater-related issues of high priority to the permittee (e.g., specific TMDL reduction
<br />targets, changing local business practices, promoting adoption of residential BMPs, lake improvements through lake
<br />associations, household chemicals, yard waste, etc.). The topics must be different from those described in items 16.4
<br />through 16.6. [Minn. R. 7090]
<br />16.4
<br />At least once each calendar year, the permittee must distribute educational materials or equivalent outreach focused on
<br />illicit discharge recognition and reporting illicit discharges to the permittee. [Minn. R. 7090]
<br />16.5
<br />For cities and townships, at least once each calendar year, the permittee must distribute educational materials or
<br />equivalent outreach to residents, businesses, commercial facilities, and institutions, focused on the following:
<br />a. impacts of deicing salt use on receiving waters;
<br />b. methods to reduce deicing salt use; and
<br />c. proper storage of salt or other deicing materials. [Minn. R. 7090]
<br />16.6
<br />For cities and townships, at least once each calendar year, the permittee must distribute educational materials or
<br />equivalent outreach focused on pet waste. The educational materials or equivalent outreach must include information
<br />on the following:
<br />a. impacts of pet waste on receiving waters;
<br />b. proper management of pet waste; and
<br />c. any existing permittee regulatory mechanism(s) for pet waste. [Minn. R. 7090]
<br />16.7
<br />The permittee must develop and implement an education and outreach plan that consists of the following:
<br />a. target audience(s) (e.g., residents, businesses, commercial facilities, institutions, and local organizations; consideration
<br />should be given to low-income residents, people of color, and non-native English speaking residents. A resource to help
<br />identify these areas is available on the Agency's environmental justice website);
<br />b. name or position title of responsible person(s) for overall plan implementation;
<br />c. specific activities and schedules to reach each target audience; and
<br />d. a description of any coordination with and/or use of stormwater education and outreach programs implemented by
<br />other entities, if applicable. [Minn. R. 7090]
<br />16.8
<br />The permittee must document the following information:
<br />a. a description of all specific stormwater-related issues identified by the permittee in item 16.3;
<br />b. all information required under the permittee's education and outreach plan in item 16.7;
<br />c. activities held, including dates, to reach each target audience;
<br />d. quantities and descriptions of educational materials distributed, including dates distributed; and
<br />e. estimated audience (e.g., number of participants, viewers, readers, listeners, etc.) for each completed education
<br />and outreach activity. [Minn. R. 7090]
<br />16.9
<br />The permittee must conduct an annual assessment of the public education program to evaluate program compliance,
<br />the status of achieving the measurable requirements in Section 16, and determine how the program might be improved.
<br />Measurable requirements are activities that must be documented or tracked as applicable to the MCM (e.g., education
<br />and outreach efforts, implementation of written plans, etc.). The permittee must perform the annual assessment prior to
<br />completion of each annual report and document any modifications made to the program as a result of the annual
<br />assessment. [Minn. R. 7090]
<br />17.1
<br />MCM 2: Public Participation/Involvement. [Minn. R. 7090]
<br />17.2
<br />New permittees must develop and implement, and existing permittees must revise their current program, as necessary,
<br />and continue to implement, a Public Participation/Involvement program to solicit public input on the SWPPP and involve
<br />the public in activities that improve or protect water quality. The permittee must incorporate Section 17 requirements into
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