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� � .� � � � -� . � � �� <br />�� �: <br />.�: .': <br />�� � <br />*. <br />�� Y ,� <br />, . <br />Shopping center or restaurant, <br />motel or store, any business is <br />idenl:ified clearly, dramatically and <br />a�tractively when its sihn is made <br />or �LEXtGt AS�� acrylic pla�tic. <br />Sign faces and lette�'S Of PLEX[GLAS <br />have a clean, colorfu'1 appearance <br />by day. At ni�ht they are com- <br />plstely luminous from internal <br />lighting, Day and niglit they have <br />lonb-distance le�;ibiliCy. SIbI1S of <br />PLExIGL�s resist weatl�er� and <br />breakage. And t lley're ecanom- <br />ical to maintain because their <br />lighi sources are protected from <br />dirt and d�tivage. <br />_� �� - <br />'� T . � <br />PMILADELPHIA S�PA. <br />��iten yau spell your name in <br />PL�XIGLAS, your sign means busi- <br />ness. To .�ind out what a good <br />sign can do for you, �nd �vhat <br />PLE�IGLAS C�oes ior signs, write <br />for our informative booklet "Let's <br />Take a Look at Your Sign." <br />Q�i 7'radrmnrA Rrg. U.S. Yut. U(j:. CannJa nnd <br />Western Hrmi.sphrre� rountrirs. 5rdd n.r UHo� <br />nFher countries. <br />------- ---��.��.y,�.�..�.�����r-._.,� ,_�_�.._��_.�......�_4..._� <br />� i � <br />�, � <br />7 <br />� <br />� News nofes <br />�R�� � Editorial by S. 0, Kaylin <br />�I �,� . <br />� <br />I ��� � <br />v <br />� V��f;m <br />���� SHOPPIN4 CENTER AGE, JUNE 1963 <br />�4 ;; <br />,., ,�, <br />', _. . .... . .,, <br />■ <br />% JUNE 1963 <br />Piannir�� shopping ce�ter profits 16 <br />A realistic a��roach to an analysis o f whether to buald <br />a shopping cen:ter <br />The San Antonio st�ry <br />j�ith th.ree air-conclitio�ied, en.eiosed-mc�ll regiorual� tin <br />5an Antonio, worl� on a f ourth urill start earl� in I964 <br />North by west: North Star Shopping Center 2� <br />North by east: �Wonderland Shopping Center 24 <br />South: McCreless Shopping City 26 <br />Plush auto saloro �cores at Mission i/alley <br />A new cn.r sales salon in the Sc�n. Diego, Ca.lif. center is <br />being p��omoted as "�ord's Smartest Address" <br />La�st�ng the pace as a shopping cen�er t�ai��e <br />R. E, Ferguson reports vn his expe��ie7ices as a college <br />gradtcate doin.g six weeks pcablic ��el�rtions tr�i�iing <br />Let's buiid a center that sells <br />22 <br />�� <br />29 <br />30 <br />Riehard Nl. Ben.�i� ft says thcat areh.itectural �henomena are <br />no longer enougla to in,sure success—good mercha7idising <br />and a goo�l sho7�ping atmos�here are the funda�rrcent�ls <br />New shopping centers <br />7 <br />15 <br />47 <br />� Shopping center news � pix 91 <br />■ New equipm�ni and services 43 <br />■ Gu�s4 editoria{ by Irving Klein 56 <br />� <br />