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u��J a��«C� �uu �r��r� �rainary toflodlights many times its siz�!
<br />The powerfu� new 5 I
<br />y vania SuN F�000 is
<br />a reaolution�ry advance in outdoor
<br />floodl3ghting� Compact and lightweight
<br />(only li ounces), the Suw F�000 is the
<br />firsfi completely open fixture u$Ing the
<br />remarkable lodin� Quartz lamp. Thls
<br />powerful lamp, na bigger than a ci�ar•
<br />ette, produces more light than ordinary
<br />incandescents many times its siae,
<br />Surv �LOOD combines this amazing
<br />lamp with a specially dssigned alumi•
<br />num reflector with over 600 light•
<br />reflecting surfaces, The result is an
<br />�extremely bright, medium•spread iigf�t
<br />that's remarkably efficient, too. Wiih the
<br />new Sylvania SuN F�oon, you get more
<br />�
<br />concentrated light and betterdistribution
<br />because there's no glass cover or lens
<br />to �vas�e and diffuse the light, Despite
<br />its smalt size, SuN Ft000 is ruggedly
<br />built and trouble•free. Bath the super•
<br />pure aluminum reflector and stainless
<br />steef visor are completely weatherproof.
<br />Sylvania SuN F�oou is the ideal per-
<br />manent floodlighting fixture for bulld-
<br />ings, farms, patios, gardens or any dusty
<br />location. [veeds only lightest mountin�
<br />suppor;s. Write today for mQre details.
<br />Sylvania lElectric Products Inc., Outdoor
<br />Lighting Dept., Salem, Massachusetts.
<br />suaSirliAEav oF
<br />!'�"ld,�i4,4L i�L�'Ply�ll�ll�' & �'L�'�iRON/C� `;��
<br />SHO�PINQ CENTER AGE, JUNE 1963
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<br />�npco�ri�� s4ady We: Ioak forward to the results of a study rlov�r beinq mude by ICSC on a set �
<br />': o�t I��w #o seii of .s#ct.ndards thczt will help developers who rrmay desire to sell their shopping .;�.
<br />=; a`�ez�ier c�nters. UTe sti�l recall developer Sol At1as' remarlcs at the Dallas ICSC
<br />a. . Con,vention: "Ge� the bast , price and � lecxve quickly."
<br />�'��' ' Ciae�aama`s •Cinerccma's ga�l is to .see at leccst 300 c�eodesie dome theat�:�es built in ihe
<br />. big plans �'United States and Canada ln. the next : two years, according to Nicolas Reisini,
<br />p- �sident. A: typical Cinerama Dome 'Theatre, �developed on principles origi-
<br />; � nated by. R. Buckminster Fu11er, would have 1,000 seats, would be constructed
<br />F of pr�cctst cancrote, and wauld cost ' about �ZS0,000. Raisini says the theatre
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<br />F would cost about one-hcclf as mt�ch as cx �onventionccl theatra and could be
<br />. built ` in one-hcxlf� the time.
<br />Y!'s �' A�3-1/3 RPM Easter children's record on a,plczstic sheet was inserted in a
<br />re�Atfd newspaper, with 20-line teaser ads on evory o� en page, by Prince Georges
<br />Plaza, Hyattsville, Md. Mcxrvin Blake, promotion director, reports: "To my
<br />knowledge, this has never been c�one befc:ce ... certainly not in our area."
<br />j The plastic insert al�o pl�zgged the center's Easter coloring contest, cartoon ,.
<br />} festivc�l nnd other holiday attractions.
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<br />1��ges Richland Plaza, Fort �VForth, was sold ta Kenneth S. Keyes, Trustee, of Miccmi,
<br />bays in a�4,000,000 transaction, Sid Uberman, Fort Worth realtor, announced. The
<br />�ic�tlattd Pla�a 325,000 sq. ft, center, with Ward, PenneX, Kresqe, L�rner and Bond included ;
<br />amang its tenants, wi�1�„cantinue to be manaqed by Sid Uberman Co. Robert
<br />S. Lamm, of Henry a. Miller Co., represented the purchaser.
<br />Lottdon li�tt A Lonc�an firm of property consultants, Jones, Lang, Wootton & Sons, #oundc�d
<br />bnpa cenfer in �n 1836, has iust completed a$2,800,000 deal in New Zaaland for a shoppinq
<br />�i�w Zeal�ttd ct�nter with thr�e department stores, at NQw Lynn, six miles from Auckland.
<br />Says a Jones, Lanq, etc., official: A plane trip cxcross �the world at a moment's
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<br />, notic� is quite cammon now in the current run of business, whereas the first
<br />Jones, operating from the City of Loridon, went by horseback to advisa rner-
<br />chants on property develol�mc�nt in the •City itself.•'
<br />800aeeel� Fiel� Uut on Lonc� Island, ti�o Roosevelt Field Shopping Center keeps growinq. �
<br />:till g�ro�►�ag Leases covering .84,000 sq. ft. af additional retail space have been signed
<br />since Jarn�ar,r for th� Webb & Knapp �enter. A 12,000 sq. ft. addition to Mcxcy's
<br />Tire Shop is also under construction and a childr�n's play center has been
<br />opened. .
<br />�rin-ano�rAe� :� dual cctaditarium motion picture theatre, with staqqered viewing hours cxnd
<br />iox Yo�I��a1� �ntrcmces #rom an air-conditioned mall, will be ready for opez�ation when the I
<br />� , I00•stor� Yorkdale Shopping C�ntre, To'ronto, opens early in 196�. ' The
<br />� thec�tres �will� be below the mall and will be serve d by a high-speed reversible , '
<br />A8CQiCftOT; . CO%IiINUBU
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