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Red, white and blue sign is the only arc�tural detail Congress Inns have in commo�
<br />:� �
<br />C •
<br />on r�ss �n ,
<br />�
<br />t�,rnat�ar��l
<br />What a Franchise
<br />Holder Can Expect
<br />Evidence th�t the chain's new-
<br />1Y-expunded sei•vices are payin�
<br />dividends to franchise holders is
<br />a recent �urvey that showed Con-
<br />gress inns average
<br />• 13% to 1S% return on invest-
<br />ment (based on ownerehip oi
<br />70-?5 room inn with restau-
<br />rant) ;
<br />• �3,U11 gross annut�l income
<br />per room ;
<br />• 74% to 80% annual occupan-
<br />cy rate ;
<br />• $11 daily rate per occupied
<br />i•oom.
<br />�u�c��'�p�ed horne o�ice staflF enforces strirt
<br />standards without sacreficing endividvality
<br />:1 h�i��j���� rn�ll•ri.i�tr of �i�ii��l<<r�ii-
<br />z;iti��r� ;i>>il indi��i�lu,�lit�� h�i, �,r�-
<br />;il�l���i ('on�,�►•��,� Int��rn.iti��n;il, Inc.,
<br />�tht� nati�n'� ol�l��.t. r��f��rral
<br />chain--to �itfi;ict a j�rofit�thle i�um-
<br />h��r c�f tr,��•E�l��r, ;�nci in�•���(ors
<br />;ilik��.
<br />1?xl��in�lin�,r fh� ;32i-moi��l s�•ti_
<br />tcm', sf�r��ict�s to m��mht�r, ��i,t a
<br />��c��u•-ul�l "f��f,il �,�ui�l,�nc�� l�r���,�ram„
<br />h<« t>>�ocluc��c3 l�)O n���1' lllil frtl>>-
<br />chisr �,�r,u�f� in thc last 1(1 months,
<br />�'����c�rt� I�:. ('. 1�. ('hi�•��►•., �'Y iri
<br />ch,ir�;rc� of mt�i•kc�tin�,�.
<br />The n�ition���i�le i•ef���•ral chuii�'s
<br />�l��t�iilc��i tita�,�l;ir�i� ur�� ri�,�i�ll�� en-
<br />i'�rc���l ��•ilhout intcrf�i•in� wii�h
<br />the in�li�•i�.lu,tlit�• of e,ich mot��l.
<br />Thus, ,ilthou�,r}� th�� ��•st��m'� :irchi-
<br />f��cfur;�l �i��l��irtm��nt ��r����;irc�� ��r��-
<br />limiri;ir�• ��lun., f'r,inchisf� hc�ld��r,
<br />c,iti n�loE�t tht� �l��.i�,rn tn fit lh�� l��-
<br />cnlc�.
<br />"F;�i. esam��if�," comm��nts Chi�•-
<br />�'�.� "the Con�,'r��ss inn at L:i�u►��i
<br />E3f�,ich� (';ilif., i� fi���ini�11 in clesi�,�t�,
<br />��•hil�� th�� (`r�t��Tr��s� inn ;�t 1�'il-
<br />li;irl��htu•�,r, �',i., h,i,, u c��lc�ni;il r1�c�-
<br />tif. In �harl� contr�ist to thcsc is
<br />the otit-of-�looi•s moo�i nt the I3oc�i
<br />R.it��i� ('on�,rre�s inn irl I�'loric3�i.
<br />("on�,rrc��� ha, t�<im�d �tandardi-
<br />ratior� ���it}� in�ii��idu�ilit}� �ii�<<,
<br />195 i ��•h���i th�� n��t«•orl: «�as
<br />form���l I��• I�3��rt 11i. Ol�lcn, �t Culi-
<br />f��i�tiia>> �t•fl� cotic��i�����i th�� i�l��,i of
<br />�i r��fc'1'l��il or�r�u�iz<ltlO11 of mt�mh��t•
<br />motel, ,icro,ti th�.� n,ition.
<br />Th�� nun��� ���lc�cte�l ����is Cot��,�re�s
<br />lloior 1lotc�l,, the u,e of "Con-
<br />�,•re��" h��in�,r <n� out�,rro�vth of thc
<br />����ncept of� r��f��t•r<il,, in��icatii��,r
<br />cool���r�it.ion, on �i n<�tio►�al sco��c.
<br />7'}�iti thit�ki>>�,r lecl to th� u,c� of the
<br />C,ii�itol �lomc as the chain', insi�,r-
<br />nia.
<br />('or��rr��s� I��t���•n�ttion�il ,ilso «•�is
<br />th�� first m�tt�l ch�ii» to offcr its
<br />ncirne on �i franchi,e ►�;�,i,. The
<br />s���i��m'� 1'r,inchise Di��isior� w�i5
<br />�le�•��lol����i in 1J5�3 «�hen Ol�len
<br />join���l f�rct�� ��•ith ?1ii,lmi rf�,il c�•-
<br />t;it�� ,intl lan�i �ic��elo����r, I►•�•in�,r
<br />3Ii11E�r. llillc�l• haticilc�cl ti�ition��l
<br />t'r:�»ehi�es ��•hile Ol��rn confintie�l
<br />t�� oI>�'r�lte thc referral or�,r�inizu-
<br />tion ��ro�,rr<lm in the �1'c�t.
<br />L,it��t•, Olden sold hi� infc�re�ts
<br />tc� JIill��r, ��•ho took o�•ei• I�oih thc
<br />fr.i►�chi,e ancl r��fc�ri•�il o��eration
<br />��•hic}i h�� r��t<�ined uritil J<itivai•�',
<br />]`��;�, «�h��ri '1fi;imi-}�,�sc�l Gulf
<br />:�ill('ricuri L�lnci ('orp. I�urchased
<br />('ol��;•1•t�,s Infcrti�itional.
<br />Inject New Blood
<br />�hortl�� ;ifter C�i��,rres� I»terna-
<br />tioi:,il bec,tme �t ���holl�•-o��•ne�l �ub-
<br />�i��i�i�•�- of Gulf .�mc�ric<ir�—}�uildei•
<br />��f Flori�ia citic�s---ne��• f nancin�r,
<br />DI,�Z', 1 JG-�
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