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<br />Merchandising Plan
<br />�or Smaller Motels
<br />I� ii•n�l�� c�ti��ii�cecl ih�it thc�re
<br />i� <i sizable m;irl<c�t for thc
<br />tim,lllcr mol,rl, Con�,rretiti ha5 cle-
<br />��cl���eci ihiti l2-poinL bti�in��ss-
<br />f�uil�lin�,r I�ro�,�ram for lhc� Ic�ss-
<br />than-;�ll-�_�nii-mot��l.
<br />• ".13r,u��1-Nam��" yi�,rn to ��ro-
<br />mo(e icl��nti(��
<br />• I.ISfIIIJ�r IIl il',l�'('� J,rlll(�C'ti
<br />� «'orl;in�,r r��ferr<�l ��•�tem for
<br />��lus occu��;inc��
<br />• llot�ol•in�,r ;tll n�;ijc�r c•rc�ciit
<br />C111'(�5
<br />� liarcl-hitli►��,= �tc1����rli�in�,� ih.if
<br />5('l�ti (�011J,r1'C5ti
<br />• N,ilion��•idc hi�;h��•���• �i�rn,
<br />for ►•o<tci�icl�� co�•��r;i�,r�,
<br />• N:ttiot�al TV f�r ��N;�mc�� im-
<br />p.ict; ���ithin thc homc�
<br />• 1)is��la��ti ,tt�ci �ho«�s f��r i,lu�
<br />r��►�rc�ct�i,ttion
<br />� �IC'YC'}1i11](3ltilll�,r ))1'Oj�''1'llIllti t0
<br />ticll roo►1�� Ic�c<ill�•
<br />• Ilcrtz lZetit-tl-C�ir i�l<in for
<br />('\tl'tl IIlCO111C
<br />• �Ut(�001' tilJ,rll jll'OJ,rP,I[11--Illl'X-
<br />j1P11S1\'(' �UCiI� COVI'1'�l�,r(�
<br />• VI1' I�lan—just: foir con�mer-
<br />����i I1'�l\��1�>>•�.
<br />��� . � �
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<br />I�jl �;
<br />Elegant staircase in Chicago's
<br />O'Hare Congress inn lends distinc-
<br />tive touch to lobby.
<br />Ill;lll;lj.r�'I'I;l� ;l��l`��111('(' ;III�� llll'1'-
<br />c•h;in�ii:in�,r i,il��n1 I���y�r;i�i funn��lin�;
<br />i n f�� f h�� ����n�l�;u���.
<br />��,� �;�����►����, c,:�l.c� �'t�, �>>�„����
<br />������r f�� ('-,n�r��;; ;« ��s����uli���� �'�'
<br />it� :1��i•il, 1',li;;{, :in�I ���,�, n<<i;���ci
<br />►��•��:iil��nl iu ,I;inn�ir��, 1',Ili•1. `:ir�-
<br />�ild�r �uc�c�����i���1 llill��i', ���h�� n�c�t���c1
<br />������i• 1�� (h�� �,��r��iit c�nn����in}�.
<br />1;��I�nri� l h�� t,ik��-��� i��' I��' Cu l l�
<br />:�Illl'1'lc';111, ��U11}.rl'l'N�� �t��•� j����ti 1i)
<br />ii���n�l����•., ��cin.,i����cl c,f ��ii ;irchil����-
<br />ii�r:il �I����,ii•ln���nt i���fiic}� 1�u�•-
<br />ni.ht��l ��nl�• ��u�li�i�� ��I;iu,l, ,i frunt
<br />��fli�•r ;�nci inclucii•in;ilin�� il•;lltllll},r
<br />�tcifl� r�ncl ,1 u�����1��-it�,iti�,ru►•,ii��cl su{�-
<br />���1' ��t'�I;IC�IIII'llt.
<br />lii 11��� ����,tr sir�c�r (hc� ii����• (',�I�-
<br />�.�r���� }�r�,�,�r,in� ���ii;i ii�lrc,cluc��ci, its
<br />hc,n��� c,(lic�� �1,�(T ili 1li,rn�i h,is �.�u,�-
<br />il�•ti��l���l. 'I'I�is h;i� c�n,�hl���i th��
<br />l'�l:llil t�� ��\ )�;III(� 1� ti :;�����•ll'l'.; � u
<br />I�r,in��l�i.����� 1��• ��.�ltin�,� �i�� �i�i•�����•
<br />:in�i ,tccc�tinlin,�,r clrl�:irin���nfs ;in�l ;i
<br />1�c�c�c3 ;inci 1�������r,i�,r�� cli��i,ic���, ��•hil��
<br />�llllll��Illlt'OUti��' l'X�);tll(�Ill�r 1(ti ,11'-
<br />chi(��ci�tr;il ,�n�l �u�,��l�• �1��l�,tl•f-
<br />n���t�ts.
<br />Congress
<br />RESTAURANT 8 FOOD SERVICE
<br />Serving Complete A�enu
<br />Open from ta
<br />Room Service
<br />Continental Breakfast
<br />Coffee in Rooms
<br />Cocktaf I Lounge
<br />Dancing Entertoinment
<br />Banquet Facilities Copacity
<br />OUTSIDE AREAS
<br />Sufficient Parking?
<br />Paved D►ivewoy?
<br />Type of Sign
<br />$ign Intactl
<br />$ign �it?
<br />Landscoping 1,�aintained
<br />Night �ighting Suificient?
<br />Recreational Equipment $ufficient?
<br />Recreationol Equipment Maintained?
<br />$wimming pooi Maintained?
<br />Sofety �inos in Pool for Children?
<br />Boverage Dispensers 8, Ice Mokors
<br />Well $tucked?
<br />Highway $igns Noted?
<br />OFFICE
<br />Switchboard 24-hours?
<br />Furnishings in Lobby in Good Shapo?
<br />Clerk in Attendanca 24 hours?
<br />Appoarance of Clerk Good?
<br />Aftitude of Clork Good?
<br />Cooperation of Clerk Good?
<br />Registration Cnrds in Use?
<br />What Association $igns were Displayod?
<br />AAA, etc.
<br />List _
<br />Yes
<br />❑
<br />❑
<br />❑
<br />�
<br />�
<br />❑
<br />❑
<br />❑
<br />N.
<br />C
<br />C
<br />C
<br />C
<br />C
<br />C
<br />C
<br />C
<br />Yes No
<br />❑ ❑
<br />O ❑
<br />❑
<br />❑
<br />❑
<br />D
<br />❑
<br />0
<br />O
<br />❑
<br />❑
<br />r�
<br />U
<br />C
<br />❑
<br />�_,
<br />C7
<br />❑
<br />CJ LI
<br />❑ �J
<br />❑ Ll
<br />❑ �1
<br />❑ G
<br />U ..
<br />❑ ,.
<br />r7 C ;
<br />❑ �,
<br />Were Aloida Wearing Un(forms? ❑ ❑
<br />Wore public Tollets properly Maintained? p C
<br />Lobby $eporoted from �Iv(ng puartars? p G
<br />'I'h�� I';l�l-L"1'O11'lll�,r ch<<iii �il,c> ��;-
<br />i,ihli•}����1 �i ����r��nn��l fil��, ��•�t��n�
<br />:iu�l ;i �i����� ��•holl��-o���ncci �tii�,icli-
<br />�ir��, ('un�,�rc„ :llan<t�,rc�ment C'��rE�.,
<br />���;c},iu thc ��a,t ��c�ar.
<br />Thoraugh Investigation
<br />'I'h�� �•��1�iti��r ��ro�}i��rit�• of Coti-
<br />},'1'l'�� (1�1'ill'1'ti ( �l'l' �)n.l' j)<l�''C ����
<br />c:iii I��� tr,ic���l 1� th�� ii�iti�tl r��-
<br />�t�,tl'l'}l CO11C�UCtt'(� �:l t'�lC�l j)1'0-
<br />��c�����i ('c�n�,rr��;; ir���. :1f�tt�r th�� u��-
<br />I�lic�itiun h�i, 1ic��►i �iccf���ted, thc�
<br />�ur������ �lc���;ii�tni��nt. l�iunchc�� ,i ,itt�
<br />;i»;il�•�i5 a� I��irt of its comi�rehen-
<br />�i�'�� 1'��ci�il,ilit�� stuci�•.
<br />:1ini c�f th��s�� �iucli��ti i� io cietcr-
<br />n�in�� fhe �iun�l�cr of �,ruest room�
<br />���hich thc �itE� c�iii �uj���ort. }�rofit-
<br />,�hl��, th�� ,im��u�:t �,f a�t�hli�� �l��i��F�
<br />:incl f,�ciliti��. r��c�uirc�ci, o}�timun�
<br />r���f,lur:��it ���,�tin�;� c����acit��� I�roli-
<br />��r c��cict<<il loun�,rf� l�i��out ,►nci the
<br />n�����1 f'c�r mf�c�tin�,r anci }�<inc�u��t f�i-
<br />c�iliii��.. 1'h�� .tuclic�s �il,o indic�ite
<br />ih�� n�ajor it��lu�tri�il oi• l�u�ine��
<br />firn�s t��hich ���ill I�c ,i ��oietltial
<br />�I:�1', 19G•1
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