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purcha�ing homes , they iend to rely heavily on real estate agents , salesmen, and builders for advi.ce. The re eat bu er has somewhat difierent characteristics and his primary ��Cr�� c:eniers arouna the house itsel . To him, this is more ihan merely purchasing space or he wants certain arrangements of that space along with certai�. facilities and amenities. He also can afford to be more concerned about the gen�ral location and quality of the house, amenities of the immediate environment, and of the general neighborhood. Becau�e he tends to be of a higher educational level and has had previotis exp�rience in hoxne buying, the repeai buyer usually relies more on his own judgment and presumab�.y takes more time in making the selection. He has a much clearer idea of what he is looking for than the first time buye r . 9 Summary A substantial population increase in the Area resulting from natural growth and substantial in-migration from outlying areas created a large unsatisfied housing ma�ket in the post-war period. Increases in the size of the family put internal space pressure on many families who were living in apartments or relatively small houses. This pressure for more s ace is the rimar factor whiGh "tri ers" eo le to seek other housin accommodations. heer size o the market necessitated evelopment beyond the boun aries of the central cities unless the Area was to develop at very high densities. Since land was plentiful, there was little evident reason to have such densities. Tremendous changes in transportation, communications, utilities, and household appliances virtually cut the house free from its traditional urban ties. The incentive for most of this development to occur in the suburbs was furthered by the lending institutions and the federal financing programs. Local s avings and loan as soc iations , whos e ope ration inc reas es home ownership, xnade it readily possible for many people to purchase homes. FHA and VA programs greatly Pxpanded the buyers market by enabling vast segments of the population to become "homeowners". The lender's policies and the federal programs heavily favored new housing construc - tion over the existing housing stock. Powerful sociological and historical factors emlaodied in the consumer's outlook also were dominant influences in the suburban push. The image 9This inforrriation about the consumer was obtained through interviews with builders and lenders from the report A National Consumer Survey of the Housin Market: A Stud of Residential Behavior and Attitudes sponsore y the ational Association o Home Bui� ers. l0A National Consumer Survey of the Housing Market: A 5tudy of Res idential Behavior and Attitudes , prepared k�y Fulle r and Smith and Ross, Inc. ,(Washington: N.A. H. B. , 1961), pp 5, 6. Tables 10-18. Also see �'oote, op, cit. , pp. 83-94. 22