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THE INFLUENCE OF SELECTED FACTORS ON DECISION MAKERS. In the preceding discussion, the framework wiihin which the decision making groups operate was described. The intent of this section is to show how their decisions are influenced by thriand and development he three factors investigated3t at�rla d sewer}systems. These three costs , 2) financing, and ) factors are examined in terms of their impa�ou stbothei div duallyeand It is the interaction of the decisior� making g p collectively which produces the residential development. In an effort to place the results of the decision making process into a"planning con- text", the discusaion i s i n t� r m s o f t h e Area's Pstt and nei hborhood development, residential densities, housing typ � g design and standards. Pattern of Residential ISevelopment Why has development assumed its present p�ttt r? al hou h the� �vould surroun din deve lo m e n t d e c i s i o n s s e t t h e not inheren t l in icate the urban s rawl thatica� lS°ons anduissnat t he and us e patte rn c oxne s rom many indivilua fulfillment of conscious policies by� the decision m�� ns'roBuin developer relationships and certain qualities of land play a s g ing the residential pattern. Land. The acquisition of land �.?-Ld its developmein manbeother parts of r problem for most ho and costs ar.d the d ff culty of acqu ring capital for the country. Rising development have sq��eezed some builders out of b co ts arenris ng faste r others to change their method of operation. Land than other building costs throughout the country• b ildindlmater al prices in the August, 1960, House and Home magazine, g have climbed 24 per cent and building trades u laen hhave soared any- cent since 1950, while 1� �0 3r?60 fer cPnt s nce th e. 11 5tatistics com- where from 100 per cen P piled on FHA's 1961 operations show that sinceical 5ect on�203B n wnt for 40 per cent of the total rise in costs for typ houses. 12 The price of improved sites was upt elf wentCup 9(2 p� cent. $1, 887 to $ 2, 5 9 4) w hi l e t h e p r i c e o f t h c, h o u s e For many years a rule of thumb has applied the sale b ri ce of home and cost of the lot shauld be about 10 per cent o P lot. Today, in this Metropolitan Area, 10 per cent is no longer adequate. Most of the people interviewed fe�t his was a difficult question to answer 1 FHA Land takes $2. 00 of each $50 00 Rise in Housing Costs for the Last Five Years ," House and Home (March, 19b2) p. 55. 12lbid. Most of the Home mortgages insured by FHA are insure d un der this section of the National Housing. 24