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} PLANNING REPORT DATE: 4 November 1987 CASE NUMBER: 1802 APPLICANT• Roseville Shoppes Limited Partnership LOCATION„ Northwest Corner of County Road C and Lincoln Drive (see sketch) ACTION REQUESTED: Approval of Variance to Sign Location PLANNING CONSIDERATIONS: 1. As you all know, the Lincoln Companies, general partners of the Roseville., Shoppes Limited Partnership, have developed and nearly completed the Rosedale Square Shopping Center where Byerly's is the southerly most anchor. Since their fall opening, early indications suggest that it is a highly successful development beneficial to the developers and the pul.Aic as well. 2. You will recall the existence of a major ponding area at the southeast corner of the site which is a part of the public right-of-way 'as indicated on the attached map of that area of the City and the, site plan submitted by the applicant. You will also recall that the City approved a variance to the parking setback on the west side of the ponding area in order to maximize the parking potential, recognizing that the 15 foot setback normally required (for parking to a public right-of-way) is far exceeded by the existence of the ponding area. 3. Likewise, the location now for a proposed ground sign is similarly effected. The applicants propose to place the sign 30 feet back from the County Road C public right-of-way (to the south), but within 5 feet of the right-of-way on the east side of the ponding area. It would appear the intent of the ordinance to keep the signs back from the public right-of-way is amply served in the location proposed since the sign will actually be approximately 72 feet westerly of where the right-of-way would normally be if the ponding area did not exist at this location. 4. Attached is a copy of the statement prepared by the applicant, a site plan, and a drawing illustrating the nature and size of the sign. The shopping center is allowed up to three pylon signs of 250 square fleet each, thus the development proposal is considered to be less than the signage i.hat could be accommodated on the site. 5. In summary, the application is for a variance to the sign location. If approval is considered, a condition could be that the sign be 30 feet from County Road C, 5 feet from the ponding area right-of-way on the east side of the site, and that the sign be constructed in accordance with the drawings as illustrated and submitted on the attached drawing.