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ROSEDALE SQUARE Variance Request Description of Request Roseville Shoppes Limited Partnership, the owner of Rosedale Square Shopping Center, respectfully requests that the City permit the change of the monument sign setback requirement from 30 feet to 5 feet at the monument sign location at the southeast corner of the project site. (See attached site plan.) Applicant's Statement Why This Request Should be Approved The setback requirement for freestanding signs for retail centers requires a thirty foot setback from the boundaries of roadway easements. In this case, the proposed monument sign is set back 30 feet from the roadway easement boundary of County Road C. However, Applicant requests a variance from the setback requirement measured from Lincoln Drive. This request is prompted by the presence of the ponding area located between the project property line and the actual perimeter of Lincoln Drive. This ponding area creates an artificial and inordinate distance between the roadway and the actual project perimeter. Accordingly, strict application of the setback ordinance would require placement of the monument sign at a distance of over 100 feet from the roadaway boundary. Because the sign design calls for a low, sophisticated monument -type sign, rather than a high, pylon -type design, the visual impact of the sign at that distance would be nullified. The ponding area itself provides more than the required setback for a monument sign from Lincoln Drive. The distance between the roadway boundary and the sign location will be approximately 90 feet. Therefore, the sign location will not interfere with traffic visibility or safety, nor will it aesthetically appear to encroach upon the roadway. Your Applicant respectfully requests that the variance be granted.