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Z 11 ROSEVILLE PROTECT CONCEPT • The retail center planned across County Road B2 immediately north of Rosedale in Roseville, Minnesota, by American Redevelopers, Inc. and Weis Development will be a three level complex with two parking decks Providing parking for 960 cars. The retail center itself will contain approximately 130,000 square feet of gross leasable area. The lower level will include a health club and a theatre complex with eight screens. The upper levels will house betwe, 761,000 and 78,000 square feet of retail shops and restaurants. The retailing represented in the center can be characterized as a mixture of updated and traditional merchandise with an emphasis on updated fashions. The merchandise mix will be oriented more heavily to apparel with over half the space devoted to men's, women's and children's apparel. Price points will be moderate through better with the emphasis on upper moderate, The present customer mix in the Rosedale area is younger, well educated, white collar and affluent with a higher percentage`of single customers than at other regional malls in the Twin Cities area. The kind of shopping experience that can be expected from the center might be characterized as a version of the kind of retailing represented by the Galleria in Edina or Bonaventure in Minnetonka appropriately targeted for the north suburban St. Paul market. At present a high percentage of the ripper income shoppers' dollars being spent by St. Paul north suburban shoppers are leaving the area and being spent on the Minneapolis side of the metropolitan area. Our intention is to remedy that situation.