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Statement and support of application for variance by B-Dale Properties. On November 27, 1978, B-Dale Properties contracted with Equity Construction Company for a pylon sign to be placed at B-Dale Center. The order provided that the sign was to go 15' west of the driveway entry into the shopping center and specified that the seller of the sign was to obtain the sign permit. On January 4, 1979, Equity Construction Company obtained building permit number 18375 for the pylon sign. The permit specified that the sign was to be placed at a 30' setback from the property line. Equity Construction Company contracted with a sign installer to do the actual installation of the sign. The sign footings were apparently inspected by a representative of the city and approved. The sign, which is a double double sided face, has been Recently, the merchants in that they would like to add existing sign face. They install that additional sign pylon sign with a 5' by 10' interior in service until the present time. the B-Dale shopping center decided 4' by 10' reader board below the retained Lawrence Sign Company to on the existing pylon poles. When Lawrence Sign applied for the building permit, it was discovered that the sign was installed about 20' back from the property line instead of the required 301. This was the first that the merchants or the applicant were aware of the error. The existing sign is set back further from the street than any other sign in the area. It is 37' back from the curb. The nearest sign is one at Jerry's Foods, which is 24' back from the curb. There are service station signs at the corner which are even closer, but apparently operate under a different setback requirement. It would be a hardship to place the existing sign 30' back from the property line because it would then be located in a parking lot aisle and would greatly disrupt traffic flow. In addition, because of the higher terrain to the west and the landscaping trees to the east, the visibility of the sign would be much less than in its present location. Our request is for a variance to permit an additional 4' by 10' sign face as shown on the attached plan be installed on the existing pylon sign. This will still be 10' square feet less than the maximum size permitted. Thank you for your consideration.