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r PLANNING REPORT DATE: CASE NUMBER: APPLICANT: LOCATION: ACTION REQUESTED: 7 June 1989 1974 Sign Consultants, Inc. East of 35W, Between County Road C and County Road D (see sketch) Sign Setback Variance PLANNING CONSIDERATIONS: 1. At the February, 1989 meeting, the Planning Commission considered and approved a comprehensive signage program for Centre Pointe Business Park Limited Partnership, a 600,000 square foot office and business center between Cleveland and 35W, south of County Road D. Sign Consultants, Inc. are the signage consultants for that development. At the time the overall signage program was considered, it was planned to include a major pylon sign near the center of the site and contiguous to 35W. It was assumed by the consultants at that time that the required 30 foot setback would be appropriate and, therefore, no variance was requested with the overall signage program. However, upon preparation for the installation for the sign, it became obvious that if the sign were to be setback 30 feet, it would be considerably obliterated by existing landscaping on the site. 2. A temporary sign had previously been approved for- the location of 15 feet from the right-of-way (which is allowed for a temporary sign). Upon close examination of the location of the existing sign and careful observation from east bound and north bound traffic (on 35W), it became apparent that locating the new sign in the exact location of the temporary sign seemed to solve the problem. Since the identity of this major project in the City of Roseville from 35W is of extreme importance, Sign Consultants has applied for a 15 foot variance to the 30 foot setback, which is the subject of this application. Since the temporary sign is already there, it is possible for each member of the Planning Commission and Council to ascertair, the site conditions for themselves. The Staff did so and suggestoe that the location of the existing sign appears appropriate. Because of the extreme width of the freeway versus the more typical site frontage condition, the difference in the setback appears relatively insignificant. 3. Attached is a statement from a representative from Sign Consultants, Inc. outlining the proposal. You will note, however, on the attached drawing showing the location of the proposed sign that the sign has a setback of 1 foot. We have confirmed that this is an error. Mr. Tom Ruvelson, President of Sign Consultants, verified that the proposal is to locate the sign 15 feet from the right-of-way as previously discussed with City Staff. 4. The proposal is for a variance to locate the principle pylon sign a distance of 1.5 feet from the public right-of-way rather than the required 30 feet. An appropriate condition to be attached may be that additional signs shall conform to the 30 foot requirement.