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REQUEST FOR COUNCIL ACTION Date: 1/8/2024 Item No.: 7.c. Department Approval City Manager Approval Item Description: Consider Entering into a Professional Services Agreement for Referendum Communication Services for the City of Roseville 1 2 Background 3 During the most recent session of the Minnesota Legislature, the City of Roseville was successful in 4 having legislation passed that allows Roseville to hold a local referendum at the next general election on 5 November 5, 2024 to ask for permission to institute a local sales and use tax of one-half percent to 6 finance the construction of a new Maintenance Facility and License Center. 7 8 In order to provide the public with an understanding of the need for the Maintenance Facility and License 9 Center Project and to raise awareness of the referendum this fall, staff, including the City Manager, 10 Assistant City Manager, Community Relations Manager and Public Works Director met with 3 public 11 affairs firms seeking proposals. They were Rapp Strategies, Goff Public, and ICS. Two of the firms, 12 Rapp Strategies and Goff Public submitted proposals for consideration. Below is a summary of each 13 proposal. 14 15 Rapp Strategies (Attachment 1) 16 Cost: Fixed fee of $32,000 17 Scope of Work: Weekly planning and strategy meetings with the City, draft messaging to inform voters of 18 project and referendum, create monthly communications work plan, identify community input 19 opportunities, develop and design a referendum brand/logo, design and populate a referendum website, 20 draft social media posts about the project and referendum, create a fact sheet about the project and 21 referendum, develop a presentation to be used for community meetings, create mailer to all postal 22 customers about project and referendum, lead training sessions for City Council members and key staff 23 to prepare for public questions and interviews. 24 Experience: Rapp Strategies has worked on 87 local referenda in Minnesota and Wisconsin with 25 successful passage of 63 of those initiatives. Most recently, they worked with Edina, Bloomington, 26 Golden Valley, and Mounds View on their local sales tax referenda. 27 28 Goff Public (Attachment 3) 29 Cost: Fixed fee of $40,000 30 Scope of Work: Phase 1 - Comprehensive Communications Plan and Messaging work to understand 31 existing communication channels, cadence, and opportunities to inform the public of the referendum 32 question. Phase 2 - Creative Video Brief and Materials, which would include a fact sheet, a designed 33 direct mailer, and 2 to 3 social media graphics. The video brief would place City staff in a position to 34 produce and distribute the video. Phase3 - Ongoing Strategy/Support between August and November 35 that would include weekly or bi-weekly meetings to provide staff with communication and messaging 36 strategy and support related to the referendum. 37 Experience: Goff Public has worked on getting the vote out for the Mdewakanton Sioux Community, 38 leading Blue Cross and Blue Shield of Minnesota's employee advocacy program and leading the 39 successful ballot measure for Charter for Change (Minneapolis). 40 Page 1 of 3 Qbhf!56!pg!413