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REQUEST FOR COUNCIL ACTION Date: 6/2/2025 Item No.: 7.f. Department Approval City Manager Approval Item Description: Consider authorization of Clear Channel Agreement and Associated Zoning Text Amendment 1 2 Background 3 On January 27, 2025, the Roseville City Council adopted Ordinance 1687, an ordinance 4 amending Sections 1010.02 Definitions, 1010.03.C Prohibited Signs, 1010.03.D Non- 5 Conforming Signs, and 1010.10 Dynamic Signs of the Roseville City Code specific to the 6 conversion of up to five pre-existing non-conforming billboards into dynamic displays (see 7 Attachment 1 Ordinance 1687 and Attachment 2 January 27, 2025, meeting minutes). 8 9 Clear Channel Outdoor (CCO) has now applied for the necessary permit for the conversion 10 of their existing billboard located at 2560 Long Lake Road, which requires compliance with 11 the following: 12 13 8. Conversion of Billboards: A permit must be obtained for a dynamic display an existing 14 lawful pre-existing, non-conforming billboard provided the following requirements are 15 met: 16 a. The sign owner enters into an agreement with the City regarding the design and 17 operation of the new dynamic display, which shall include the requirement for use of 18 the billboard for public service announcements as provided below: 19 i. The city is provided no less than twenty hours (9,000 eight-second spots) per 20 month per dynamic display in the city for community and public service 21 messaging at times approved by the city. 22 b. Provided the sign owner complies with the permit requirements of this chapter, a 23 digital/dynamic sign permit for the designated off-site billboard sign will be 24 issued. Said permit will allow a digital/dynamic display billboard to occupy one 25 hundred percent (100%) of the existing copy and graphic area. The dynamic display 26 billboard sign shall meet all other requirements of this chapter. 27 c. The billboard proposed for conversion to a dynamic display shall not be located 28 within 500 feet from any residential use. 29 d. The dynamic display must be oriented towards, and located within 150 feet of the 30 right-of-way of Interstand 35W, Highway 280, or Highway 36. 31 e. The billboard proposed for conversion to dynamic display cannot exceed 35 feet in 32 height above the grade of the existing billboard sign base. 33 f. Prior to the issuance of a sign permit for the conversion to dynamic display, based 34 on characteristics of the billboard subject to the permit request and its ability to 35 comply with the intent of the conditions of this section, a visual impact analysis may Page 1 of 3 Qbhf!255!pg!385