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<br />83 Policy Objectives <br />84 The sign ordinance is intended to establish a comprehensive and balanced system of sign <br />85 controls that accommodates the need for a well-maintained, safe, and attractive <br />86 community, and the need for effective communications including business identification. It <br />87 is the intent of the Sign Regulations chapter to promote the health, safety, general welfare, <br />88 aesthetics, and image of the community by regulating signs that are intended to <br />89 communicate to the public, and to use signs that meet the City's goals. <br />90 <br />91 Equity Impact Summary <br />92 Equity impacts were not evaluated for this report. <br />93 <br />94 Budget Implications <br />95 Not applicable <br />96 <br />97 Staff Recommendations <br />98 Staff recommends the Mayor and City Manager be authorized to execute the attached <br />99 agreement between CCO and the City concerning the design and operation of the <br />100 converted billboard (Attachment 3) and adopt the attached ordinance removing the <br />101 reference to “9,000 eight-second spots” (Attachment 5). <br />102 <br />103 Requested Council Action <br />104 By motion, authorize the Mayor and City Manager to execute the agreement provided as <br />105 Attachment 3 between CCO and the City concerning the design and operation of the <br />106 converted billboard and adopt the ordinance provided as Attachment 5 removing the <br />107 reference to “9,000 eight-second spots”. <br />108 <br />109 <br />City Planner, Thomas Paschke <br />Prepared by: <br />1. Ordinance 1687 <br />Attachments: <br />2. January 27 CC Minutes <br />3. Dynamic Display Billboard Community Messaging Agreement <br />4. Billboard Policy <br />5. Proposed Ordinance <br />110 <br />Page 3 of 3 <br />Qbhf!257!pg!385 <br /> <br />