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RosevilleTree Sale Report-2025 I. Tree Sale and Distribution Data The Rosevilletree distribution took place on June 7, 2025 with a target of selling 135 trees. In the end, 135 trees were sold, with estimated future energy and environmental benefits for these trees totaling $35,693 (Table 2). 9different tree species available for residents to choose from (Table 1). 3 volunteers supported the distribution event, for a total of 13 volunteer hours. II. Tree Sale Survey Results The goal of the participant survey was to gain feedback on the ordering and pickup process, the types of materials that are most helpful for education and outreach, and to gauge how prepared residents felt in caring for their new tree. The 14-question survey was conducted through QuestionPro, and included a “likelihood to recommend” question which provides a net promoter score (NPS). The net promoter score ranges from -100 to +100 and reflects the difference between the percentage of promoters and detractors. This is a valuable metric to compare resident feedback season to season or year to year. The survey is standardized across all Tree Trust sales and was sent to all tree sale participants via email within 60 days of the distribution event. The survey was completed by 40tree sale participants. The NPSwas 98, a high ratingthat reflects an overallpositive experience and that the majority of participants would recommend the program to others. Most respondents said they participated in the sale because they like trees in general, wanted to increase canopy and shade on their property and in their city, orwanted to replace a mature tree that had been lost. 62%of respondents had participated in the sale before, and 90% said they would participate again. Additionally, 98% found the online ordering and pickup process to be easy and effective. Participants also favored emails, neighborhood newsletters, and social media posts as effective forms of outreach to hear about future city tree sales. Participant feedback was overall positive, most reiterating their appreciation for the program and the affordable cost. A handful noted that they were surprised at the size of the trees and felt unprepared in the vehicle they showed up in.A few comments also wished for a larger tree selection, specifically smaller varieties that are pollinator friendly. See notable comments below: Qbhf!81!pg!271