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37 but actions taken without considering local jurisdiction create risk for entire communities. 38 39 The coalition has hired Momentum Advocacy, a lobbying public affairs from, to administer 40 the coalition and coordinate/lead the advocacy efforts. The scope of Momentum 41 Advocacy's work is as follows: 42 43 1. Strategic Coalition Management 44 Full coalition coordination and oversight, responsive to the evolving political 45 landscape. 46 Real-time strategy adjustment informed by public sentiment, media coverage, and 47 internal benchmarks. 48 Integration with each city’s internal communications team to ensure message 49 discipline and alignment across platforms. 50 Use of AI tools and digital platforms to optimize content generation, rapid response, 51 and audience targeting. 52 Strategic coalition growth to build political influence and increase leverage. 53 2. Earned Media & Press Engagement 54 Aggressive earned media strategy in relevant and influential Minnesota markets. 55 Relationship building with targeted journalists, editorial boards, social media 56 influencers, and citizen journalists to position the Multi-City Coalition as a primary 57 source for balanced, authoritative ICE presence coverage. 58 Development and placement of op-eds and feature stories that illustrate the 59 challenges cities and law enforcement are facing. 60 Targeted social media engagement and content creation/curation in support of our 61 shared strategy. 62 3. Narrative Development & Message Architecture 63 Creation of a unifying campaign narrative that escalates urgency towards peaceable 64 resolution between Federal, State, and Local Governments. 65 Message testing and refinement to resonate with both rural and urban communities 66 across Minnesota. 67 Incorporation of data, personal testimony, and cultural context to deepen public 68 empathy and broaden support. 69 4. Direct Action & Event Support 70 On-the-ground support for coalition events and press conferences. 71 Logistics coordination and messaging for public actions that create visual and 72 emotional impact. 73 5. Stakeholder Alignment & Internal Communication 74 Continuous communication with the Multi-City Coalition campaign leads to ensure 75 timely updates, strategic alignment, and mutual accountability. 76 Real-time briefings to Multi-City Coalition members as the situation develops. Page 2 of 3 Qbhf!6!pg!2:7