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• Create Connections <br />Explore opportunities for working jointly with neighboring communities to broaden perspectives, share <br />ideas and experiences, engage other leaders, expand the commitment, and build a support network. <br />Engage school officials in the citywide effort -particularly teachers - to maximize the role of youth and <br />build discussions on racial equality into the ongoing curriculum. <br />Look for new resources with expertise and connections -the Massachusetts Municipal Association has <br />worked with the Anti-Defamation League to engage cities in a No Place for Hate Campaign; the Florida <br />League of Cities and Leadership Florida worked together on a Faces of Florida Campaign; and the Kentucky <br />League of Cities worked with the National Conference for Community and Justice to coordinate a Statewide <br />Leadership and Racial Justice Campaign. <br />Involve the Media <br />Issue a press release or hold a press conference during the week of September 23 to announce your com- <br />mitment and to engage the media in supporting your efforts. <br />Provide regular updates to the media about progress on action steps in your community and upcoming <br />activities and to share information from other communities. <br />Be a Model -Walk the Talk <br />Be a visible supporter and champion for this effort. <br />As a local elected official, participate in all events related to this campaign. <br />Encourage others to join the effort -even though it can be difficult, challenging, and uncomfortable to con- <br />front concerns about racism and racial equality. <br />Pay attention to your own behavior. <br />Look for resources -books, articles, organizations, people - to broaden your awareness of issues related to <br />racism, racial equality, and racial justice. <br />Reach out to others who are from different ethnic backgrounds than you are. <br />Stay focused on the goal of promoting racial equality. <br />Be patient -start small and build on success. <br />Practice what you preach -accept other ideas, reach out to people from different backgrounds, and work to <br />move beyond tolerance to true inclusion and equality. <br />