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� <br />� �,��>1 � <br />a � e � � �� - <br />. �� a. � �� �.� � t� <br />�. <br />visior. ....................................................................................................3 <br />Mission5�atement ...............................................................................3 <br />Dedication .............................................................................................3 <br />zoosH�g�,�rgn�s .......................................................................................4 <br />Republican National Conven�ion .........................................................5 <br />Ho�el Charts from Srnith Travel Report ...............................................� <br />zoog MarkEt Overview - What [ndustry �xperts Are Saying .............$ <br />Outlook for Roseville ..........................................................................�o <br />Objec�ive � - Saies ................................................................................�� <br />Sirategy #� - 5ales Territories ...................................................11 <br />Strategy #z - Increase Business from Association, Corporate <br />and Government Markets ..............................................�3 <br />Sfrategy #3 - Group Tour ..........................................................�q. <br />Strategy #4 - Tourism Market ...................................................15 <br />Strafegy #5 - Tradeshows, 5a1�5 Mission5 and Conferences..�6 <br />S�trategy #6 - Banquet1MeetingsJWeddings ............................�$ <br />Strategy #7 -�.oca1 FAM Tourf Client Hosting ...........................�g <br />Stra�egy #8 - QuartErly Ho�el Sales and <br />Marketing Meetings .......................................................�g <br />ObJective 2 - Sports Mariceting ...,....... ...............................................zo <br />Strategy #� - ]ncrease Market ..................................................zo <br />5trategy #z - Guidant John Rose Mir�nesota OVA� ................zo <br />Objec�ive 3 - t1/larketing ......................................................................z.T <br />Strategy #1- Advertising ..........................................................2� <br />Strategy #2 - Web Markefing ...................................................zz <br />S�rategy #3 - Direct Mai� CampaignslE-Marke�ing ..................�3 <br />S�rategy #4 - Brochures1Marketing Toals ...............................24 <br />Strategy #5 - Media Coverage and Commun�cafiions .............z� <br />Objective4 - Commun�ty A�airs ........................................................z6 <br />Strategy #� - Ros�ville Hospitality Awards ..............................z6 <br />Strategy #2 - Raise RVA Profile in the Community ..................z7 <br />Strategy #3 - Rosevif le Winter Jazz B[as� .................................z7 <br />Strategy #4 - Rose�ille G[ows' ...................................................z8 <br />Objective5 - Finance ...........................................................................28 <br />Roseville Visitors Association Board o�f Directors .............................zg <br />