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Objective 3 � 1V�arketing <br />STRATEGY #3 - D�rec� Mail Campaigns/E-Marke�ing <br />Tactics: <br />Continue par�r�ersl�ip with Nor�h Heigh�s Lutheran Ch�rch produc�ians <br />�-Marke't thraugh Constant Contac� to all other market segments, facusing o� group and <br />leisure <br />Regular email promotions on special packages, events, RosevilEe Wint�r Jazz Blast <br />Targ�t AAA clubs for e-marketing far leisure �ravel packages, Visi�or Guide & discount <br />caupans <br />�-Campaign �o spor�5 even�s righ� hald�rs <br />Tncrease our e-marketing campaign (Canstant Can�act) with aur hotefs, res�auranis, <br />retail and a�traciions io promo�e speeials, holidays, etc. <br />Par�ner wi�h local cofleges and universities in arder to �r�mate fiheir meeting �r func�ion <br />space an� our hotels <br />Cq!lEGf QF <br />����"��"'�� R O S E�"�.F y� L L E <br />Eou��ti�ta r <br />�'ISt'i•C>RS ASSC)C1,1't1c�;� <br />Dear Abby, Vlsft Us Online/ <br />Irr today's economy every dollar saved h�lps the �t �f h1 c"n�iii���iine <br />battait� line. The U of M ConUnuiny Educatton snd ��"a=`°'i aad Confeccncc <br />Confer�nr.e �enier ar�d SS Fauf Student Cenier, botti Center <br />]CiC�t�d ori (hE lJ Of M St. Pdul (;��ii�li6. Cs'�n S�v� �oG csE_ P:1ul Sh�iIC111 Cl�iltr�r <br />hundreds or even thousands oi dollaFS on rr�eetings --,— <br />from 11 to 555. We of#er hotel service at ui�ivers'Ety Ftoscville Vssitnrs <br />rates. iet us save you time and mon-�� AssociaFicsn <br />, ---.. _ .. <br />l"_:;� � �''� : 3d4" Y <br />ti <br />a <br />. ; <br />.,, ��' .<- ,.��+` ' <br />. - .�_. -,:-,......�--�.. q ;�w.� <br />The U of P�1 Gontinuing �duaa6on and Contaronce Cvnter affer6 a Eull-service <br />conference center, including a spaciaus �nw'Eronmeni: Ehe latesl techn�logy. <br />suppartiwe and knodvledgeahle staH. easy-acceSS patking, all inclusi�e mee�;ing <br />room faciiitias ahd full dining services. <br />F�c,om and Food Servic� t�1a�Gng Packages provide �ervice5 for as low as 512.A5 <br />per person per day for m�eting Qniy or $3D.U5 p�e person par day witir food and <br />beverage service <br />ihe Sk Paul Sfude�t Cei�[er, Iwo blocks e��ay, expanr4s your rneeling options with <br />numernus tacf�itles, incl��ding n baltroain, theaksr, meeting dnd exhi6it spaces far <br />-Page 23- <br />