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Object�ve 3 -1V�arketrng <br />STRATEGY #5 - Media Coverage and Communicativns <br />Cantinue to bui[d up media database for distr�bution of edirorial copy/press rel�ases. Encnur�ge <br />article and quote or testimonial requests fram local pub[ishers, �ournalists or travel writers and keep <br />them infarmed by sending them e-newsletters. <br />5eek p�at and orch�s�rate feature ar�icles �hat better "�romote" Roseville within leading <br />c�r�sumer/trade pu�lic�tions <br />Caniinue io provid� travef journalists with the highes� quality of phatographic an� <br />reference maierials <br />News, trade interest and special even� ref�as�s will continue �a be pr�d�ced, �s we[[ �s <br />special stories targe�ir�g lacal media ar�d key ira�el and nEChe r�ark�t publicaiion� <br />Continualiy add to our �1�oto library by asking our hospitality partners ta pro�ide us <br />with hig� quality photas as weCl as hire freelar�ce pho�ographers for specific event <br />pho�ographic assfgnments <br />Produce cable show on focal CTV1� to inform cammuni�y of the ac�ivi�ies of �he RVA <br />and the iocal communi�y <br />'��.�� <br />�� <br />���s <br />�_ <br />��� � � ,,� � � t � �) <br />`' � �\ <br />� ' <br />,��, ��� t � <br />� �; <br />��ir��s� <br />��� <br />� <br />�� � <br />��� <br />k;,¢;,�rk �� <br />Df 7a( lil4 6�l1��� <br />��� <br />��r��i.ca�' <br />-Page 25- <br />