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�b�ect�ve q. - Community Af�airs <br />STRATEGY #2 - Raise RVA Profile in �he Communifiy <br />Tactics: <br />Meet quarterly with the Genera! Managers -�xecutfve Direcior and Director o� Sales <br />- Directar of Sales �o keep them apprised of ihe sales and marketing acii�ities at the <br />RVA <br />Executive Dire�or to maintain strong relatiflns with city and state officia(s <br />Contin�e pramoiing the RVA �hrough memberships in iacal graups s�ch as Rotary, <br />GAVEL, Saint Paul Area Chamber of Commerce, etc. <br />Loo[c for community ro support to help bring grou� business to town <br />,_ '� :� <br />, -, -� <br />� <br />� � -� -���, �-� <br />STRATEGY #3 - Roseville Winter Ja�z Blast <br />Tactics: <br />-� <br />. .�:�.�,_ <br />� <br />� .�.- � <br />�- ,�° �. <br />,r,iy \� <br />� ; <br />� � <br />Continue working wit� Jerry Swanberg and Doug Snapp on the Raseville Winter .�azz <br />Blast <br />Increase awareness on a regional level by attending Midwest Clinic in Chicago <br />Pramote the Roseville Winter Jazz Blast through direcfi marketing efForts <br />Cansider safes calfs ta regional sc�ools to help pramote and encourage overnight stays <br />Add local Jazz exp�r�s to the marlceting team far Roseville 7azz Blast to confiinue <br />building on our success <br />-Page 27- <br />