Laserfiche WebLink
ATTACHMENT 18 <br />Oval Facility Sponsorship <br />from Bat-clay Kruse, MASC <br />C)V.�_I.{ Facility�pnnsvr�� <br />� Maj or variables affecting who and how much: <br />• Tota1 attendance <br />• Demographics of the users <br />• Uniqueness of the facility <br />• Can the Pacz]ity deliver what the sponsor wants? <br />• What can be offered to a sponsor? <br />Facility s�gna�e — how much, size,lit, visible from street? <br />Sponsorship of major events <br />Op�ortunity to sample product or distribute coupons <br />Logo placement on printed pieces, websiteF apparel, etc. <br />Free tickets <br />Free rental time <br />Exclusivity <br />Other products within the Roseville Parks and Rec Department <br />Positives: <br />• Potential revenue <br />• Stable, if lan�-term contract in place <br />• Sponsor can support facility activities in non-monetary ways, with product, volunteers, <br />media promotion, etc. <br />• The right kind of sponsor, presented appropriately, can raise the prestige of the facility. <br />• Shows the public a move toward self-sufficiency <br />� rl �Itat ,���,n,�,r'���c�i;��r� a iri�iii���[ {��� if�ti� 5�,�� <br />Negatives: <br />•'i"i�e sponsorship sales effort is time-consuming. Is there staff available to work in this <br />area? <br />• Does existing staff have experience and contacts in this area? <br />If an agency makes the sa1e, commissions can ru:� 20%or more <br />•�ppnsorship fu1fi11ment (care and feeding of the sponsor) continues throughout the <br />duration of the contract, and always takes more time than anticipated. <br />• Potential sponsor conflicts with NGB's and renters <br />• Potentially viewed as a negative by those opposed to commercialization of public- <br />owned facilities. <br />� <br />