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F�c��ort �r�m �M �. M� rk � fi�� � ���rtllri�#�r � N I��I� ���I��� <br />Financial challenges continue to be present in Parks <br />and Recreation requiring innovative ideas for non- <br />traditional revenue. Sponsorships and donations are <br />a driving force for Roseville Parks and Recreation. <br />The financial support from the local community <br />enables Roseville Parks and Recreation to not only <br />sustain the activities and events already <br />established, but unlike other communities that may <br />be cutting events Roseville has the ability to create <br />: `.� <br />�� � � � �� <br />;- � �,'`."- � <br />.k .4, �,J�,i���, �� <br />,� � . �_ <br />.�f � � . - � <br />: �� � -� � <br />new events to reach a broader audience. This focus �~��`��`��' �����''�� <br />��.k ti� � • <br />e�.��l__ �a.� y _ <br />particularly embraces teens and young adults, who i�:=� ���:��:�:��M� 17��I <br />opportunities that were previously available to area residents. <br />� <br />�� � <br />�� y � � . <br />�� , ��` <br />��.x��:�.Y �� � � u'. <br />r '�-� <br />����y�Y4 '',��� <br />. -��.'..��".-;::. ta+� .'}��-. <br />L k • — <br />[I7-� �. � ° i���r� �F <br />2004 witnessed an increase in revenue through new and renewed Skating Center dasher <br />board advertising and by adding new sponsorships to Rosefest lineup including Fuddruckers <br />(Country Showdown) and Anchor Bank (fireworks), while renewing sponsorships from 2003 <br />including PETCD (Pet Parade), Timber Lodge Steakhouse (golf tournament, junior and <br />ladies league gift certificates), Famous Dave's BBQ (BBQ & Blues), and Roseciafe Center <br />(signage space). Through collaborated efforts with North Suburban Youth Foundation, the <br />first �VALteen fest took place, meanwhile, twelve area businesses supported the launch of <br />the Golden Rose Medallion Hunt. All of the above mentioned events were successful in their <br />inaugural year and will be featured once again in the 2005 Rosefest lineup. <br />Finally, the two highlights of marketing in 2004 were securing the renewal of a five-year, <br />$18,000 per year contract with Midwest Coca-Cola and launching the redesigned Park and <br />Recreation web pages. The contract from Coca-Cola offers $16,000 in annual revenue, an <br />additional $2,000 i n merchandise, and the agreement affords Roseville facilities (golf course <br />and skating center) with premium rates on products for merchandise for sale. Introducing <br />the new look and layout of the department's web page, assisted in keeping Roseville Parks <br />and Recreation on the cutting edge of technological communication with a web-sawy <br />society. <br />Grants Report <br />Organization <br />Weyerhaueser Foundation <br />Metropolitan Regional Arts Council <br />Metropolitan Regional F'�.rp� �c����3�i1 <br />�ona�ions/VIK Report <br />Organization <br />Midway 5peec� Skating Club <br />Midway Speec� Skating Club <br />Roseville Olive Garden <br />Lexington Floral <br />Golden K Kiwanis <br />Coca-Cola <br />22 <br />Amount <br />$8, 000 <br />�8, 000 <br />$3, 000 <br />Amount <br />$30,000 <br />$25,000 <br />$2,000 - V�K <br />��.�J��� - UI{� <br />$1,500 <br />$2,500 - V�K <br />Project <br />HANC CUrriculurr� Writing <br />Rose •sf Many Calors <br />Cultural Arts Series <br />summer Entertainment series <br />Project <br />OVAL Operations <br />OVAL Chiller Evaluation & <br />Repair <br />Volunteer Appreciation Dinner <br />Runforthe Roses <br />Banquet Operations <br />Departmenk Events <br />