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.�s��rn�n�na+ of SWOT Exercise: <br />Opportunities (more than 2 votes) <br />• Mixed use project (10) <br />- Communitycenter(communityfocalpoint: <br />arts/sports�fiess) (9) <br />• Increasetax base (8) <br />• Hotel/ conference center (6) <br />• Develop cohesive master plan (5) <br />• Retain senior residents (4) <br />- High quality development may spur improvements <br />in community as a whole (raise the bar) (3) <br />• Elevateaestheticvalue/impressionofRoseville(3� <br />wonrsnop a <br />Master Planning Assumptions <br />The project will only proceed if it is <br />financially feasible. This means that a <br />combination of factors will need to <br />combine to eliminate the current financial <br />gap, including: <br />Amount paid for the land <br />— Strategic ma of land uses <br />— DeteRnination by me C�ty Council to pursue <br />some or all of the identi�ied gap strategies <br />— Grants, funding from outside sources <br />.e,�� �ur�m�r�+ of SWOT Exercise: <br />Threats (morethan 2 votes) <br />Doing nothing (14) <br />. Compromise (trying to please evetyone) could lower <br />quality(11) <br />. Proposedretailcouldthreatenexistingretail (Rosevitle, <br />Har�Vlar, neighborhood businesses) (9) <br />- Piecemeal redevelopment: underutilization(8) <br />. Impact to Langton Lake Park (6) <br />. Potential for failed financial strategy resulting in tax <br />burden (5) <br />. Not accomplishing desired quality due to financial <br />challenges (3) <br />Workahop 8: <br />Master Planning Assumptions <br />The project will contain a mocture of land uses (mixed <br />use developmerit) <br />. Twin Lakes Parkway must be in place, although there <br />could be some flexibility in the alignment on the west <br />� (1-35W/ Cleveland Ave) <br />. Roseville'sexistingandprojecteddemographicprofile <br />Competing projects <br />The Marketplace �iemand, pace, value, etc. <br />. Increased traffic on surrounding roadways, congestion <br />�� <br />