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City Manager's 2005 Budget Memo Page 11 of 27 agreement, this money is supposed to be used to enhance city com- munications with its residents. Hence, we use these monies to sup- port the WRAP and Cable Channel 16, Roseville's government chan- nel, among other communication efforts. Sut these don't cost $200,000. In addition to continuing these communication efforts, I also recom- mend we budget $25,000 to conduct a community outreach survey financed not with tax levy dollars but with the cable franchise fees that we already receive. This survey could take a number of forms. I recommend a scientifically valid survey of resident preferences re- garding such issues as their safety and their perception of the work of our police and fire departments do, their attitudes toward our street system and infrastructure, and similar issues. I envision a carefully worded and scientifically valid survey of resident attitudes and needs in order to better shape city policies. The University of Minne- sota and other entities provide such scientifically valid resident sur- veys. I recommend we conduct a survey of residents in even years and of city employees in odd years. The data from year-to-year would be tracked to measure progress or regress. Alternatively, these budgeted funds could be used to support a new community visioning process similar to VISTA 2000. Whatever vehicle is chosen, we ought to do more with these cable franchise fees to explore citizens thoughts and feelings about city is- sues. Council Action Recommendation #6: Council motion approving [disapproving] the addition of $25,000 to the Communications budget, funded not through the tax levy but from cable franchise fees we already collect, to enable us to explore and track the thoughts and feelings of our residents about city issues and from employees about workplace issues.