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City Council Regular Meeting — 07/12/04 DRAFT Minutes - Page 22 number of retail shops in the area. Ms. Bujold clarified that availability of retail would be an amenity to people who would purchase the housing units, but that that level of retail needed to draw from more than just a 1/2 mile radius, and that just those neighborhood housing units could not support that level of retail. Councilmember Ihlan noted that this would significantly draw additional traffic into a residential neighborhood. Councilmember Maschka questioned Ms. Bujold, given the volatility of retail, how the developer and City Council know if they had chosen the best retail engine so it didn't become a drain on the redevelopmentproject. Ms. Bujold opined that, because retail does change, retail dynamics changes (i.e., Target/Marshall Fields); new retail formats are constantly occurring and overtaking previous formats; and retailers understand their market and potential. Councilmember determined if a retail. Maschka further questioned how it was saturation point or synergy was achieved in Ms. Bujold noted that retailers clustered together fed on itself when the mix was right, and rather than creating a saturation, achieved a dynamic level in the market from which it drew. Councilmember Maschka asked for further comment from consultants regarding possible competition and impacts to the Rosedale Shopping Center. Ms. Bujold deferred to Mr. McCombs, Consultant Jim McCombs of McCombs Group Jim McCombs of the McCombs Group, whose past 30 years of experience in retailing nationwide and in Canada, included his participation in the team with the Dayton Hudson Corporation who initially developed the Rosedale Center.