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Comme�cial A�eas <br />A. COMMERCIAL POLICIES <br />The City will: <br />1. Encourage the development � a wide range � retail sales and services in <br />the community. Concentrate these uses in existing retail/service areas. <br />2. Encourage the development or expansion of existing and future retail <br />shopping centers as a means of achieving maximum efficiency of land use, <br />adequacy of vehicular movements and parking areas, and maximum <br />aesthetic consideration. <br />3. Restrict commercial developmentto specific areas in accord with the <br />Comprehensive Plan and avoid strip commercial development. Restrict <br />further commerciaU industrial land expansion, encourage concentrated <br />medium size office developmentin areas currently designated for such <br />uses. <br />4. Discourage one or two lot residential redevelopment to spot zone <br />commercial areas at major intersections already surrounded with <br />residential development. <br />5. Encourage orderly transition of areas from residential to commercial in <br />accord with the Comprehensive Plan. <br />6. Continue strict sign control as a method of creating a higher aesthetic level <br />of the community. Survey e�sting signs to determine conformance with <br />existing regulations. <br />7. Continue to emphasize and improve site plan review process for public <br />and private development. <br />8. Cooperate with existing and potential commercial developers in creating <br />efficient site plans with emphasis on efficient access and egress, parking <br />areas, and landscaping. <br />9. Review all commercial development site plans to ensure quality design, <br />the completion of an adequate amount of site landscaping, and <br />beautification. <br />10. Direct the location and developmentof businesses generating significant <br />large trucic traffic to existing freeway access points and areas west of <br />Interstate 35W. <br />1� <br />