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Roseville City Council
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What can we do to <br />p�event unde�age <br />d�in king ? <br />Restrict the supply and reduce the <br />demand. <br />There is no doubt that underage alcohol use is an <br />extremely serious public health and safety concern <br />in Hennepin County. Most intervention efforts to <br />reduce underage drinlcing have focused on youth <br />education and prevention techniques, often simply <br />trying to convince young people not to drink. The <br />use of this program model has had limited success <br />because it has ignored the significant role played by <br />the community and social environment in encour- <br />aging and enabling underage alcohol use34,'6 <br />Prevention efforts must both address the condi- <br />tions that support underage drinking and risky <br />drinking practices, and change the broader social <br />structures and public policies that shape drinking <br />attitudes a n d norms"�48. A comprehensive <br />approach that targets individual and environmen- <br />tal risk factors, and that involves multiple facets of <br />the community is needed to prevent and reduce <br />underage alcohol use. Such an approach needs to <br />reduce the demand for alcohol, by developing <br />community norms and expectations that encour- <br />age Hennepin County youth to remain alcohol- <br />free; and to restrict the supply of alcohol, limiting <br />both the social and commercial provision of alco- <br />hol to underage youth. <br />Most promising strategies for preventing <br />underage drinking. <br />Every strategy for preventing underage alcohol use <br />can contribute to a comprehensive program. <br />However, the most powerful strategies and those <br />that are most relevant to the needs of our local com- <br />munities should receive the greatest emphasis. <br />Therefore, this re ort recommends the four most <br />promisingstrategzes — two t at restrict t e su�ply <br />0 0 o young people and two that reduce the <br />demand for alcohol. They offer the greatest evi- <br />dence of being particularly effective in reducing <br />and preventing underage drinking and prob- <br />lem@%. In addition, local experts (see the advisory <br />group list) have determined that these selected <br />strategies are the most relevant to the local com- <br />munities' needs. <br />28 <br />Implement compliance checks at least once per <br />year for all alcohol establishments <br />The use of compliance checks has proven to be an <br />extremely effective strategy for reducing illegal com- <br />mercial sales to underage youth. A success where <br />tried in local communities, compliance checks need <br />to be instituted on a regular basis, countywide. <br />Our supporting evidence includes, but is not limit- <br />ed to the following: <br />Alcohol sales to youth are illegal and a violation <br />of the retailer's license. However, recent compli- <br />ance checks in Hennepin County communitie� <br />reveal that close to one-third to one-half oi <br />licensed establishments sold alcohol to underagE <br />YQU�51-53 <br />Compliance checks have proven to be a <br />extremely effective method for reducing illega <br />commercial sales".�°,�,54 <br />� <br />� <br />Recent local compliance check results showed that <br />after 36 percent of alcohol establishments in <br />Hoplcins failed at the initial check; the rate was <br />reduced to 11 percent through follow-up checks. <br />Sherburne County Minnesota, reported the most <br />successful experience with compliance checks with <br />an initial failure rate of 44 percent, and a follow-up <br />check failure rate of five percents' <br />Compliance checks with prompt penalties are <br />more effective than compliance checks without <br />penalties. The City of Minneapolis conducted <br />compliance checks with penalties in April 1998 <br />with 137 licensed establishments. Of these, 47 <br />percent were out of compliance. The failure rate <br />was reduced to half (23%) in a follow-up series of <br />compliance checks of the same licensed estab- <br />lishments conducted about six months later. <br />However, of those establishments that failed the <br />first compliance checks and were fined, only 13 <br />percent failed in the follow-up compliance <br />checks53 <br />■ Leading documents on preventive strategies list <br />this strategy as a best practice and a top priority <br />in terms of its effectiveness49�50. Major local coali- <br />tions and organizations have endorsed this strat- <br />egy as wells',56 <br />■ There are compliance check mandates to enforce <br />the tobacco minimum age of purchase law, an <br />effective policy to reduce teen smoking57��. <br />
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