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l .. - <br />REDE5IGN ELEMENTV: Re-branding of Home & Garden SE�ow <br />Create a new laal< and fee] for Roseville HRA's flagshlp event, Home & Garden FAIR. <br />Objectrve: To present Home & Garden Fair in a whole new way wrth �ocus an green and energy <br />effetient living, Attract a wider audlence from within and outside of the community <br />Up front (re-branding) <br />Logo 3 <br />Tagllne 2 <br />Stationery 2 <br />H&G Fair page on cltyWeb site b <br />Flyers: Schools & Vendors 8 <br />Ads (if necessary) 2 <br />Posters 4 <br />Promo card and distribution 6 <br />Brochure (Event program} 10 <br />Signage 4 <br />Sponsor B�nnerl <br />Sub-total hrs: 4S <br />Ongoing <br />H&G Fair page on cityWeb site 2 <br />Flyers: Schools & Vendors 5 <br />Ads (if necessary) 2 <br />Pasters 2 <br />Promo card and distribution 3 <br />Brochure {�vent program) 6 <br />Signage 3 <br />Sponsor Bannerl <br />Sub-total hrs: 24 <br />Design phases: <br />lnitial meeting to rev'tew parameters of re-branding I <br />Develop tagllne and logo 5 <br />Begin layouts of appropriate design directions E 5 <br />Art direction; select best design directions; lmplement 26 <br />Art direction, projecr management; review work in progress I <br />7otal Hours:48 <br />Total Hours; 24 <br />7 Fie��uck�ir�� Roseville Housing & Redevelopment Authority <br />