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Roseville's quality materials make a big difference in this economy. It is a fact that companies still need our recyclables and there is still a tremendous environmental impact from our efforts. Eureka Recycling and the Ciry of Roseville have carefully and thoughtfully designed the recycling program to share the risk and help weather these storms. Eureka Recycling has built strong partnerships with the end markets where all of the recyclable commodities are sold for manufacturing into new products. During these economic times, these markets have acknowledged the superior quality of materials collected in Roseville and other Eureka Recycling partner cities, and have rewarded this continued commitment to quality that is a hallmark of Roseville's recycling program. Because the materials are of the highest quality available, Eureka Recycling is able to continue selling these materials to be recycled for their highest and best use. As partners dedicated to eliminating waste, the Ciry of Roseville and Eureka Recycling can guarantee that the positive environmental and economic impacts of recycling will continue. For years there has been surplus profit from the materials we sell to recycling markets. If there is not a financial profit to be made from recycling, or even if we must start to pay a little to recycle, recycling is still cheaper than disposal and the environmental benefits are extraordinary. Recycling is one of the easiest, cheapest, and quickest ways to reduce our energy use. For example, making a new aluminum can from old cans results in 90-97% energy savings compared to making a new can from bauxite and other raw materials. The recycling industry also contributes in important ways to the economy and is already a leader in the national movement to create new green jobs. Annual Participation and Set-Out Rate Studies Roseville is one of the few cities in the metropolitan area in which actual participation information is gathered that is city specific. Each year Eureka Recycling counts set-out rates in each collection day for four straight weeks. This study yields information on how many residents set out material in any given week as well as on the total percentage of the residents that take part in the program. This information is vital in targeting recycling education messaging to the specific area that has the most need for improvement. This information gives city and Eureka Recycling staff the ability to target efforts and messages to the areas that need it the most. This not only saves in the cost of sending unnecessary mailings, it provides the opportunity to examine the specific areas that need improvement and find ways to reduce the barriers to participation on a more personal level. 2006 2007 2008 2009 Set Out Rate 60% 50% 58% 53% Participation Rate 74%, 75%, 82%, 78%, Eureka Recycling conducted the annual participation and set-out rate study from October 20 to November 14, 2008, and from October 5 to November 4, 2009. (See Appendix C for the definitions and methodologies of the participation and set-out rate studies.) g