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agents employed by the licensee that sell or serve alcohol, shall atte~-ate complete to the City's satisfaction a city approved or provided liquor licensee training program. Both the City's approval of the training and the required training shall be completed: 1. Prior to licensure or renewal for licensees and managers, or 2. Prior to serving or selling for any employee or agent, and 3. Every year thereafter unless probationary extension is granted for hardship reasons. All licensees shall maintain documentation evidencing that this provision has been met and produce such documentation as part of each application for licensure or renewal and upon reasonable request made by a peace officer health officer or properl desi nated officer or employee of the city pursuant to the inspections provision noted above An ~plicant's or licensee's failure to comply with this provision in its entirety is sufficient grounds for denial or non-renewal of a requested license (Ord. 1243, 11-27-2000) 302.15: C[VIL 1'FNALTY: A. Penalty For Noncompliance: In addition to any criminal penalties which may be imposed by a court of law, the City Council may suspend a license for up to 60 days, may revoke a license and/or may impose a civil fine on a licensee not to exceed $2,000.00 for each violation on a finding that the license holder or its employee has failed to comply with a statute, rule or ordinance relating to alcoholic beverages, non-intoxicating malt liquor or wine. B. Minimum Penalty: The purpose of this section is to establish a standard by which the City Council determines the civil fine, the length of license suspensions and the propriety of revocations, and shall apply to all premises licensed under this chapter. These penalties are presumed to be appropriate for every case; however, the council may deviate in an individual case where the council finds that there exist certain extenuating or aggravating circumstances, making it more appropriate to deviate, such as, but not limited to, a licensee's efforts in combination with the state or city to prevent the sale of alcohol to minors or, in the converse, when a licensee has a history of repeated violations of state or local liquor laws. When deviating from these standards, the council will provide written findings that support the penalty selected. When a violation occurs, the staff shall provide information to the City Council to either assess the presumptive penalty or depart upward or downward based on extenuating or aggravating circumstances. The staff shall notify the licensee of the information being considered and acted upon by the City Council. l~elev~ 2